Internship Mission
As a Marketing Summer Intern, your mission is to help Aplazo assess and shape a Retail Media / Financial Media opportunity by leveraging our first-party data and BNPL ecosystem (app/web/CRM). You will support the sizing of the opportunity, definition of the value proposition, and creation of an initial go-to-market and product strategy.
Key Responsibilities
Analyze Aplazo's first-party data and BNPL ecosystem to identify monetization opportunities
Size the Retail Media / Financial Media opportunity using top-down and bottom-up approaches
Define an initial Retail Media value proposition (formats, audiences, use cases)
Research benchmarks and best practices (Retail Media networks, AdTech / FinTech monetization models)
Develop first strategic recommendations on:
business model
advertising products
go-to-market approach
Create and iterate an executive-level deck with insights and actionable recommendations
Work closely with the Marketing team and key internal stakeholders (high visibility project)
Requirements
MBA candidate or equivalent graduate program (available full-time during summer)
Background or strong interest in business, strategy, marketing, consulting, or analytics
Strong analytical and structured thinking (ability to frame ambiguous problems)
Strong presentation skills (PowerPoint / Google Slides) and clear executive communication
Comfortable working with data in Excel / Google Sheets
Nice to Have
Interest or exposure to Retail Media, AdTech, digital monetization models, FinTech, or data-driven platforms
Familiarity with CRM/app/web funnels or digital product metrics
Basic SQL or analytics tools familiarity
Language
• English: Advanced