Purpose: Accountable for deploying the Builder to Leader strategy across LATAM, translating business priorities and field needs into simple, scalable frameworks, tools, and experiences that enable Business Owner to understand, activate, and grow their business.
Designs and delivers high-impact marketing frameworks, tools, and experiences for each stage of the Business Owner journey, ensuring clarity, usability, and strong call-to-action to drive activation, retention, productivity, and leadership progression.
Safeguards the integrity of the journey by eliminating unnecessary complexity, avoiding content overload, and ensuring a clear, relevant, and replicable path across markets.
Acts as a key integrator between Marketing and Sales, ensuring commercial strategies are translated into consistent and actionable solutions for the field.
Key areas of responsibility include: Strategy Design