About the Role

The eCommerce Manager will own the end-to-end digital experience across the brand's eCommerce sites from homepage to checkout. This role is responsible for driving site performance, merchandising execution, and conversion optimization through close collaboration with UX, development, marketing, merchandising, and analytics teams.

Acting as the strategic lead for all things eCommerce, this person leads a team of direct reports and ensures the continuous improvement of the customer journey across integral brand sites while driving on-time, high-quality execution of campaigns, launches, and key trading moments. This role operates in an AI-forward environment where agents and tools like Claude are actively used to accelerate execution comfort with AI-assisted workflows is essential.

Responsibilities

Site Experience & Merchandising Execution
- Own the end-to-end eCommerce site experience across brand-owned sites, ensuring a cohesive customer journey from homepage to checkout.
- Execute site merchandising and content across key surfaces — homepage, PLPs, PDPs,



landing pages, and collections — ensuring accurate launches and compelling brand storytelling.
- Manage the commercial/trading calendar and cross-channel readiness, ensuring on-time execution, QA, and content accuracy for campaigns and key moments.
- Own the email-to-site journey by coordinating email-focused landing pages and collections, and validating end-to-end conversion paths.

UX Optimization & CRO
- Lead UX/UI optimization across desktop and mobile using analytics, behavioral insights, A/B testing, and customer feedback to improve conversion and revenue.
- Identify and prioritize enhancements to improve usability, navigation, and overall conversion rate.
- Partner with UX Designers to translate customer insights into frictionless digital experiences.
- Lead planning, execution, and measurement of A/B tests and CRO experiments.
- Monitor KPIs including bounce rate, conversion rate, cart aband

📌 Ecommerce Manager (México)
🏢 Maxima Apparel
📍 México