About the Role The eCommerce Manager will own the end-to-end digital experience across the brand's eCommerce sites from homepage to checkout. This role is responsible for driving site performance, merchandising execution, and conversion optimization through close collaboration with UX, development, marketing, merchandising, and analytics teams. Acting as the strategic lead for all things eCommerce, this person leads a team of direct reports and ensures the continuous improvement of the customer journey across integral brand sites while driving on-time, high-quality execution of campaigns, launches, and key trading moments.

Site Experience & Merchandising Execution

Own the end-to-end eCommerce site experience across brand-owned sites, ensuring a cohesive customer journey from homepage to checkout.

Execute site merchandising and content across key surfaces — homepage, PLPs, PDPs, landing pages, and collections — ensuring accurate launches and compelling brand storytelling.

Manage the commercial/trading calendar and cross-channel readiness, ensuring on-time execution, QA, and content accuracy for campaigns and key moments.

UX Optimization & CRO

Lead UX/UI optimization across desktop and mobile using analytics, behavioral insights, A/B testing, and customer feedback to improve conversion and revenue.

Partner with UX Designers to translate customer insights into frictionless digital experiences.

Lead planning, execution, and measurement of A/B tests and CRO experiments.

Digital Development Planning

Coordinate website updates in collaboration with UI Developers, ensuring alignment with merchandising and marketing calendars.

Oversee QA of all customer-facing features to ensure quality, responsiveness, and mobile optimization.

Data-Driven Optimization





Uncover friction points and prioritize solutions based on user behavior and funnel performance.

Use heatmaps, click data, and conversion analysis to guide design decisions and sprint priorities.

Translate analytical insights into actionable tasks for UX/UI design and development.

Manage and direct AI agents to automate recurring eCommerce tasks — from reporting and QA checks to content updates and merchandising audits.

Define and refine prompts, workflows, and agent behaviors to ensure consistent, high-quality outputs aligned with brand and business standards.

Stay current on emerging AI tools and capabilities relevant to eCommerce, and champion their adoption across the team.

Foster a high-performance, collaborative team culture aligned with the brand's digital ambitions.

Drive cross-functional execution and performance reporting with Site Development, Marketing, Customer Service, Content, Merchandising, and Operations teams; Leverage cross-functional data sources to validate strategies and surface business opportunities.

Ensure consistency of experience across all regional sites (US, Mexico, Brazil, UK, Canada, Australia, Chile, and more), while accounting for localization needs.

5+ years of experience in eCommerce management, digital product, or UX optimization.

~ Strong understanding of user behavior, digital analytics, and mobile-first UX best practices.

~ Experience managing Shopify Plus sites or similar platforms.

~ Working knowledge of A/B testing and analytics tools (e.g., VWO, Hotjar, Clarity, Optimizely, Google Optimize).

~ Exceptional project management and cross-functional communication skills.

~ Bilingual in English and Spanish; Portuguese and other languages are a plus. Please attach your CV in English.

📌 E-Commerce Web Manager (Shopify) (Naucalpan de Juárez)
🏢 Maxima Apparel
📍 Naucalpan de Juárez