Denken Solutions Inc is an IT company with 14 years of experience with offices at California, Canada, India and Mexico, providing IT solutions in the United States.
The role is 100 remote from any location in Mexico. The client is located in the United States. The role requires a Native English level and experience working with US clients.
This role owns the endtoend demand generation strategy and marketingsourced pipeline of B2B experience, including 4 years in U.S. fintech wealthtech, who has marketed SaaS products to RIAs and financial advisors and personally owned marketingsourced pipeline.
The adecuado candidate has experience building demand generation programs in a growthstage environment, particularly scaling a company from approximately 23M to 10M ARR.

Key Responsibilities
Demand Generation Strategy Pipeline Ownership
Develop and execute a B2B demand generation strategy focused on generating qualified pipeline from U.S. wealthmanagement firms.
Partner closely with Sales to define what qualifies as a marketingqualified account, meeting, opportunity, and salesqualified lead.
Build campaigns targeting RIAs, financial advisors, wealth managers, brokerdealers, and other financial institutions.
Forecast future pipelines based on campaign performance, conversion rates, sales cycles, and historical data.
AccountBased Marketing NamedAccount Strategy
Build ABM programs around a finite list of highvalue wealthmanagement accounts.
Research target RIAs and wealthmanagement organizations to understand their business model, technology stack, size, advisor base, and pain points.
Develop personalized campaigns for different advisor segments.
Paid Media Conversion Performance
Manage paid acquisition programs targeting financial advisors and wealthmanagement firms.
Use channels such as LinkedIn, Google, industry publications, and niche financialservices media.
Develop campaigns promoting demos,



webinars, reports, product trials, or advisor education.
Monitor cost per qualified lead, cost per meeting, cost per demo, and cost per opportunity.
Field Marketing, Events Webinar Execution
Identify and manage conferences where financial advisors, RIAs, wealth managers, and financial institutions participate.
Coordinate booth strategy, speaking opportunities, meetings, demos, webinars, and executive networking.
Work with Sales to schedule meetings with target accounts before conferences.
Create postevent campaigns to convert attendees into opportunities.
Measure event ROI based on meetings, opportunities, pipeline, and revenue, not just attendee numbers.
Analytics, Attribution Demand Forecasting
Develop webinars and educational programs addressing issues relevant to wealthmanagement professionals.
Use webinars as a demandgeneration mechanism to identify advisors with a genuine business need.
Create followup campaigns to convert attendees into meetings and demos.
Coaching, Team Leadership Agency Management
Develop email and content journeys that move prospects toward a conversation with Sales.
Reengage dormant accounts and previous prospects.
Create expansion campaigns for existing customers interested in additional products, modules, or services.
Lifecycle Expansion Demand Motion




Create content specifically designed for financial professionals rather than generic marketing content that helps an advisor or wealthmanagement executive recognize a business problem that the companys technology can solve.
Regulated AdvisorChannel GotoMarket
Provide Sales with targetaccount lists and campaign intelligence.
Identify which accounts are showing buying signals.
Establish SLAs for Marketing to Sales handoff.
Review which marketing campaigns are actually producing qualified opportunities.
Adjust campaigns based on Sales feedback.

Skills
5 years of experience marketing B2B financial technology products to RIAs, financial advisors, wealth managers, brokerdealers, asset managers, or financial institutions in the U.S.
Prove experience helping a wealthtech fintech company move from an early growth stage to 10M ARR and was directly responsible for generating marketingsourced pipeline, qualified opportunities, demos, or revenue.
Run accountbased demand against a finite named list with a meeting or demo target, not an engagement target Specialization
Has managed paid campaigns targeting financial professionals and can measure cost per qualified lead, cost per demo, cost per meeting, or cost per opportunity. Ideally understands that wealthtech has a relatively narrow audience, so efficient targeting matters more than large media spend.
Owned a B2B conference and event portfolio with a pipeline target Specialization
Uses AI tooling as a routine part of the work, with specific examples of what it replaced Specialization
2 years managing at least 2 direct reports, and has held an agency to write KPIs Specialization
18 month tenures across roles.
Bolsa de trabajo México ofrecemos puesto de Demand Generation Manager para el sector de Contabilidad Finanzas en la empresa Denken Solutions Inc de Nezahualcóyotl. Salario acorde a tu experiencia y al salario medio del sector. Actualiza ahora tu currículum vitae y postúlate a este empleo. Tipo de empleo Tiempo Completo.

📌 Demand Generation Manager (Nezahualcóyotl)
🏢 Denken Solutions
📍 Nezahualcóyotl