We are seeking a Head of Public Relations to lead the brand's communications strategy and strengthen its presence across general media, events, and key industry relationships. This is a senior, relationship-driven position — we're looking for someone who already opens doors in the fashion and luxury world, not someone building a network from scratch or focused on day-to-day PR logistics.
Non-negotiable: prior PR experience outside Colombia — ideally in New York or Paris — at a luxury brand or an agency representing luxury brands, with an existing network that can be activated on day one.

Responsibilities :
Develop and execute the global PR and communications strategy aligned with brand objectives.
Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
Lead press initiatives, including interviews, features, and editorials.
Oversee product launch coverage, fashion shows, and key brand events.
Manage influencer and ambassador partnerships, including gifting and performance tracking.
Coordinate media events and press activations to strengthen brand visibility.




Ensure seamless collaboration with creative, marketing, and sales teams.
Supervise preparation and distribution of press releases, media kits, and lookbooks.
Monitor and report on media coverage, PR performance, and social impact.
Manage PR budgets, ensuring strategic allocation of resources.
Requirements
Bachelor's degree in Communications, Public Relations, Marketing, or related field.
5+ years of experience in PR within the fashion or luxury sector — built outside Colombia, ideally in New York or Paris, at a luxury brand or an agency representing luxury brands (non-negotiable).
Established, ready-to-activate network of media and influencer contacts in fashion, lifestyle, and luxury markets — someone who can open doors from day one.
Exceptional writing, communication, and presentation skills.
Strong organizational and project management abilities.
Proficiency in English and Spanish; Italian or French are a strong plus.

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