Product Owner - CRM Migration | Pharma (México)

Product Owner - CRM Migration | Pharma (México)

12 sep
|
Greymatter Innovationz
|
México

12 sep

Greymatter Innovationz

México

: Product Owner (Migration) Duration: Long-term Location: México, 100% remote Budget: $3,700 USD as contractor Role Overview We are seeking an experienced Product Owner (PO) to lead the migration from Veeva CRM to Salesforce Life Sciences Cloud (LSC) . This role will drive product strategy, backlog execution, and stakeholder alignment to deliver a seamless, compliant, and business-value-driven CRM transformation across Patient Services functions.

Key Responsibilities Product Ownership &

• Strategy · Define and own the product vision, roadmap, and backlog for the CRM migration program · Translate business needs into clear user stories, acceptance criteria, and prioritized backlog · Align CRM capabilities with commercial excellence, omnichannel engagement, and customer experience goals Migration &

• Transformation Delivery · Lead functional design and migration from Veeva CRM to Salesforce Life Sciences Cloud · Ensure data migration integrity , including HCP/HCO master data, interactions, and consent management · Support process harmonization and standardization across regions and brands Stakeholder Management · Collaborate with Sales, Marketing, Medical Affairs, Patient Services, Compliance, and IT stakeholders · Act as the primary interface between business and delivery teams (Dev, QA, Data, Integration) · Drive decision-making forums, backlog grooming, sprint planning,



and demos Agile Execution · Own Agile ceremonies: sprint planning, backlog refinement, reviews, retrospectives · Ensure timely delivery of high-quality increments aligned with business priorities · Continuously optimize backlog based on business value and feedback loops Compliance &

• Regulatory Alignment · Ensure CRM solution adheres to pharma compliance requirements (e.g., promotional guidelines, consent, transparency reporting) · Collaborate with Legal/Compliance to embed auditability and regulatory controls Integration &

• Ecosystem Enablement · Drive integration with key platforms such as: Marketing automation (SFMC / Adobe) Data platforms (MDM, CDP, Data Lake) Patient Services / HUB systems · Support omnichannel engagement enablement and analytics integration Required Qualifications ~8–12+ years of experience in Product Ownership / Business Analysis / CRM transformation ~ Strong experience in Veeva CRM and Salesforce (preferably Life Sciences Cloud or Service Cloud) ~ Proven track record in CRM migration or large-scale digital transformation in pharmaceuticals or life sciences ~ Deep understanding of: ~ HCP engagement models ~ Field force operations ~ Pharma compliance & regulatory requirements ~ Hands-on experience with Agile/Scrum delivery models ~ Strong stakeholder management and executive communication skills

📌 Product Owner - CRM Migration | Pharma (México)
🏢 Greymatter Innovationz
📍 México

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