Remoto: Teletrabajo

Growth Marketing Manager - Subscription Schedule: Full-time - 9:00am to 5:00pm Eastern Time Location: Remote - Latin America Our mission is to help experienced QA engineers stay relevant in the AI era and move into new opportunities through practical, career-focused education. We are looking for a Growth Marketing Manager to own the growth of our subscription product end to end . You will be the primary marketing owner for this product, responsible for driving subscriber growth, recurring revenue, and the economics behind it. We have contractors who handle the technical execution inside ad platforms, so your role is to own the strategy, creative direction, offers, testing roadmap, budget allocation, and performance. Because we operate as a lean, AI-driven team, you will also be expected to use AI not simply for content generation, but to build workflows, automations, and AI-powered systems that make marketing more efficient and scalable . This role is idóneo for someone who combines strong traditional growth marketing fundamentals with a modern, highly adaptable approach to AI. Paid media strategy , initially focused on Meta and with potential expansion into Google/YouTube, including audiences, offers, budget allocation, creative strategy, and testing. Creative strategy and production , including ad hooks, angles, scripts, statics, and video concepts, working with instructors, designers, and contractors to produce and iterate creative at volume. Retention and lifecycle marketing , including onboarding, engagement, winback, reactivation, and campaigns designed to increase long-term subscriber value. HubSpot marketing automation , including building automated workflows, email campaigns, segmentation, and follow-up sequences. Product marketing ,



working closely with instructors and the product team to understand the product, identify customer pain points, refine messaging, and communicate the value of an ongoing subscription. Content and organic marketing , including newsletters, LinkedIn campaigns, and other channels that support subscriber growth. Growth analytics and reporting , using tools such as HubSpot, PostHog, and ad platforms to understand attribution, funnel performance, cohorts, retention, and channel-level economics. AI-powered marketing systems , building workflows, automations, agents, and repeatable processes that accelerate research, creative production, campaign development, analysis, and execution. Cross-functional growth , working closely with instructors, product, Sales, and contractors to turn existing demand and audiences into subscribers. 3+ years of experience in growth marketing, performance marketing, or a closely related field. ~ Proven experience marketing a subscription, SaaS, membership, or other recurring-revenue product. Strong hands-on experience with Meta Ads and ideally Google/YouTube Ads , with direct ownership of strategy, spend, testing, and performance. ~ Experience managing or briefing agencies, freelancers, or contractors responsible for campaign execution. ~ Strong hands-on HubSpot experience , particularly building automated workflows, email campaigns, segmentation,



and follow-up sequences. Basic CRM usage alone is not sufficient. ~ Strong analytical skills and the ability to look at funnel and cohort data and determine what to do next . ~ Strong conversion copywriting and creative judgment. You can develop ad concepts, hooks, landing page messaging, and lifecycle campaigns and understand how to test them. ~ You should be comfortable using tools such as Claude, ChatGPT, Gemini, or similar platforms to build automations, workflows, agents, research systems, and repeatable marketing processes—not just generate text. ~ Experience working with or marketing technology products and/or technical audiences , with the ability to quickly understand technical products and communicate their value to technical professionals. ~ Strong written English and the ability to communicate clearly with a technical audience. ~ Highly autonomous and adaptable, with the ability to operate as the primary marketing owner for a product in a lean environment. ~ Strong ownership mindset: you are accountable for outcomes, not just marketing activities. Experience marketing to QA Engineers, Software Engineers, Developers, or other technical audiences . Experience in EdTech, online education, career education, or cohort-based programs . Experience marketing to India, LATAM, or other emerging markets , including geo-based pricing and creative localization. Experience with short-form video and channels such as TikTok, Reels, Shorts, Discord, or Reddit. Experience with LinkedIn content and campaigns. Experience with chatbot funnels, referral programs, or affiliate marketing . Basic HTML/CSS or no-code page building with tools such as Webflow, Framer, or HubSpot CMS.

📌 Marketing Director - Remote (México)
🏢 Vintti
📍 México