Customer Engagement Market

Drive the adoption and access of Cardio-Renal therapies through scientific promotion, advocacy development with specialists, and execution of commercial strategies in government and institutional markets. The role contributes to sustainable business growth and improved patient outcomes by combining commercial execution, market development, and access initiatives within the public healthcare ecosystem.
Key Responsibilities
Customer Engagement and Advocacy
Build and maintain strategic relationships with specialists and other key healthcare stakeholders.
Communicate the clinical and scientific value of the Cardio-Renal portfolio in accordance with approved materials and compliance requirements.
Develop advocacy with Key Opinion Leaders and support medical education activities in collaboration with relevant cross-functional teams.
Identify customer needs, barriers to adoption, and opportunities to improve patient access to Cardio-Renal therapies.
Engage healthcare professionals through face-to-face and approved digital channels, including e-detailing,



virtual meetings, web-based training, physician portals, and other authorized platforms.
Market Access and Government Business
Identify access opportunities and barriers within public healthcare institutions.
Collaborate with cross-functional teams to support institutional access initiatives.
Contribute to the growth of the government business by understanding healthcare system dynamics, institutional processes, and the needs of key stakeholders.
Support market development initiatives that improve the positioning, adoption, and availability of Cardio-Renal therapies within the public health system.
Develop a strong understanding of the public and private healthcare environment to identify strategic business opportunities.
Territory and Business Management
Design and implement territory plans aligned with national strategy and business objectives.
Manage strategic accounts and market development

📌 Customer Engagement Market (Ciudad Victoria)
🏢 Bayer
📍 Ciudad Victoria