We're growing our team and have an opening for a Senior Marketing Specialist to take on an important function within our company. This role blends technical skill with hands-on creative marketing work, playing a part in delivering effective campaigns for a business that operates with speed and flexibility. You'll become part of a group that emphasizes quality workmanship and supports ongoing career development. Anyone drawn to pairing technical ability with big-picture marketing strategy will find real opportunities for growth in this role.
Responsibilities
- Design and polish mobile-responsive email formats and landing page structures by working within Marketo's modular editing environment
- Apply working knowledge of HTML/CSS to address layout errors, refine text presentation, and maintain steady display quality across a range of email providers and device types
- Reformat Figma-based designs into accurately rendered emails that function properly across multiple client platforms
- Produce and oversee Marketo-based landing pages, data collection forms,



and reusable building blocks that cut down on future development time
- Configure and oversee automated nurture flows and audience groupings through Marketo to drive different campaign goals
- Deploy various campaign types, ranging from single email sends to multi-part drip sequences and marketing pushes for webinars or live events
- Manage the organization of campaign pieces like merge fields, dynamic blocks, and overall program layout, following Marketo's recommended naming and folder conventions
- Support ongoing database cleanliness, contact record management, and lead scoring/assignment logic working alongside the marketing operations group
- Watch over email deliverability rates, display consistency, and link tracking accuracy, while examining ongoing metrics such as open percentages, click volume, unsubscribe rates, and bounce figures
- Perform detailed reviews on all outgoing emails to ensure correct formatti

📌 Senior Marketing Specialist (México)
🏢 Epam Systems
📍 México