Location: Guadalajara, Jalisco – Hybrid
Company: MezTal
Client Industry: Senior Living Technology
Employment: Full-time
U.S. Visa & Travel: Required
English: Advanced professional proficiency required

About the Role

MezTal is looking for a Growth Marketing Manager to join our team and work directly with one of our U.S.-based clients, a growing technology company serving the senior living industry across North America.

This is a highly hands-on role for someone who can combine strategy and execution. You will help build and execute the client's marketing efforts across demand generation, marketing automation, content, events, digital channels, and pipeline development.

This is not a role focused only on managing a team, social media, or one specific marketing channel. We are looking for someone who can develop a strategy and then personally help bring it to life.

You will work closely with U.S.-based leadership and Sales teams while also coordinating external marketing agencies and vendors.

What You'll Do




- Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market.
- Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline.
- Own hands-on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking.
- Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools.
- Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff.
- Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels.
- Create and edit professional marketing content in English for U.S. audiences.
- Support SEO/AEO and website conversion initiatives.
- Plan and execute webinars and conference marketing, including p

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