Are you willing to join the LEGO Group to take Marketing into the next level in our Branded channel for Latin America.

Bring your marketing passion to inspire the builders of tomorrow and grow love for the LEGO System in play Bring your knowledge and desire to learn, enable us to grow our LEGO Certified stores online and offline with our partners in Latin America

Core Responsibilities
- Champion our brand strategy—acting as the Marketing key touchpoint for our Lego Certified Stores
- Act as the guardian for our brand standards and guidelines across retail marketing communications
- Be accountable for driving retail marketing strategy and execution for all brand-led initiatives to drive traffic, in-store engagement and conversion
- Collaborate with Product Marketing, Creative, and market Operations teams to ensure our stores are prepared for new product launches with aligned positioning, collateral and talking points
- Develop a strong Omnichannel marketing strategy
- Be the advocate of the Retail digitalization working closely with our local and general organisations




- Work with our Visual Merchandising/Trade Marketing teams to ensure our products and communications reflect our brand purpose and product positioning
- Together with our PR/Brand team build an ecosystem of in-store activations to support regular retail programming and event needs
- Generate new, creative ways to bring our brand to life in store that will drive engagement with our products and drive conversion
- Leverage shopper insights to improve in-store messaging and collateral elements
- Build ongoing communications, information-sharing, and feedback processes with our Partner Retail teams to continuously iterate and optimize our in-store experience
- Develop and maintain key performance metric dashboards that track the efficacy of our Retail Marketing activity; share results, findings and standard processes across our retail network

Play your part in our team succeeding

Senior Manager, Retail M

📌 Sr Marketing Manager for Latam Lcs (Ciudad de México)
🏢 Lego
📍 Ciudad de México