Position: Territory Operations Coordinator

Location: Punto Sur, Guadalajara, Mexico

Reports to: CEO

Supports: Territory Builders

Role Summary

The Territory Operations Coordinator is a high-output operational role responsible for lead generation, outbound communication, CRM accuracy, weekly lead preparation, and daily route creation for U.S.based Territory Builders.

This role requires advanced English proficiency, as all outbound calls, written communication, and daily coordination are conducted with English-speaking salons and English-speaking field teams.

This is not a management position. It is an execution role with strict daily and weekly output targets.

Core Responsibilities1. Daily Lead Generation (Cold Outreach - English)
- Perform 100 outbound cold calls per day to English-speaking beauty salons in the U.S.:
- Identify, qualify, and document leads using:
- Google Maps
- Online business directories
- Instagram and salon websites
- Web scraping tools
- Gather and verify:
- Salon name
- Address
- Phone number
- Owner / manager contact (when available)





All calls are conducted entirely in English.

2. Lead Communication & Follow-Ups (English)
- Send and manage outbound communication via:
- SMS
- WhatsApp
- Use company-approved English scripts and sequences
- Respond to inbound messages in English
- Warm leads prior to Territory Builder visits

3. CRM & Lead Status Management
- Update lead status based on:
- Call outcomes
- Message engagement
- Territory Builder visit feedback
- Maintain:
- Accurate visit history
- Correct prioritization
- Zero duplicate records

CRM accuracy is a core performance metric.

4. Weekly Lead Packages
- Prepare 150 verified leads per Territory Builder per week:
- Ensure leads:
- Are geographically concentrated
- Have not been visited during the same week
- Are correctly prioritized for routing
- Maintain capacity for up to 40 visits per day

5. Daily Route Creation
- Build optimized daily routes for Territory Builders
- Routes

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