The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The adecuado
candidate brings strong experience in performance marketing, enrollment-focused
outreach, and CRM-based lead nurturing.

Key Responsibilities
- Digital Campaign Management
- Plan, launch, and optimize paid and organic digital marketing campaigns.
- Conduct audience research, refine targeting, and manage campaign performance.
- Execute A/B tests and adjust messaging, creative, and strategy based on results.

Paid Advertising
- Manage Meta Ads and Google Ads campaigns from setup through optimization.
- Implement retargeting and scaling strategies to increase ROI.
- Monitor platform performance and adapt to new features and best practices.
- Marketing Automation & AI Integration




- Deploy and manage AI agents to improve engagement and streamline marketing
workflows.
- Build automated nurturing sequences and customer journeys.
- Integrate automation to support efficiency and improve conversion performance.

Lead Generation & Funnel Management
- Build and optimize funnels using * and GoHighLevel (GHL).
- Manage lead capture, list building, segmentation, and nurturing.
- Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics
- Track and analyze KPIs across all marketing channels.
- Prepare clear performance reports and use insights to guide strategic decisions.
- Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration
- Work with creative, sales, and operations teams to align marketing initiatives.
- Ensure consistent messaging and brand alignment across all campaigns.
- Support internal teams with marketing insights and campaign data.

Qualifications & Requir

📌 Digital Marketing Specialist (Hermosillo)
🏢 Necodex
📍 Hermosillo