TransUnion's Job Applicant Privacy Notice

Team Overview
The Product Marketing team is responsible for shaping go-to-market strategy, value propositions, messaging, and sales enablement that support TransUnion’s solutions across regional markets. This team connects customer needs, competitive insights, product strategy, sales priorities, and marketing execution to help drive commercial outcomes across Latin America. The Senior Consultant, Product Marketing role will focus on Mexico while collaborating closely with regional cross-functional teams and global Product Marketing associates. This role reports into the Sr Director, International Product Marketing.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
- Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes, with a focus on supporting product launches, sales enablement, market-driven initiatives,



and targeted campaigns.
- Help establish Product Marketing as a new function within the Latin American business region by acting as an ambassador for the value that product marketing delivers
- Implement and adapt TransUnion’s global product marketing framework for the Latin American region
- Develop and roll out solution messaging, sales enablement materials, and content that connects customer issues, market trends, and TransUnion’s value proposition
- Create customer-facing narratives and materials such as pitch decks, solution brochures, customer case studies, and competitive battlecards that position TransUnion effectively in the market.
- Build and maintain personas and adecuado customer profiles that reflect regional and vertical market nuances.
- Conduct ongoing market, customer, and competitor analysis to inform positioning, product roadmaps, and differentiated market stories
- Infl

📌 Sr Consultant Product Marketing (Miguel Hidalgo)
🏢 Transunion
📍 Miguel Hidalgo