Overview

The Digital Marketing Specialist leads the development and execution of digital marketing

strategies with a primary focus on driving student enrollment and retention. This role

manages paid and organic campaigns, oversees funnels and automation systems, and

leverages AI-driven tools to enhance engagement and conversion performance. The idóneo

candidate brings strong experience in performance marketing, enrollment-focused

outreach, and CRM-based lead nurturing.

Key Responsibilities

Digital Campaign Management

● Plan, launch, and optimize paid and organic digital marketing campaigns.

● Conduct audience research, refine targeting, and manage campaign performance.

● Execute A/B tests and adjust messaging, creative, and strategy based on results.

Paid Advertising

● Manage Meta Ads and Google Ads campaigns from setup through optimization.

● Implement retargeting and scaling strategies to increase ROI.

● Monitor platform performance and adapt to new features and best practices.

Marketing Automation & AI Integration





● Deploy and manage AI agents to improve engagement and streamline marketing

workflows.

● Build automated nurturing sequences and customer journeys.

● Integrate automation to support efficiency and improve conversion performance.

Lead Generation & Funnel Management

● Build and optimize funnels using Systeme.io and GoHighLevel (GHL).

● Manage lead capture, list building, segmentation, and nurturing.

● Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics

● Track and analyze KPIs across all marketing channels.

● Prepare clear performance reports and use insights to guide strategic decisions.

● Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration

● Work with creative, sales, and operations teams to align marketing initiatives.

● Ensure consistent messaging and brand alignment across all campaigns.

● Support internal teams with marketing insights an

📌 Digital Marketing Specialist (Sonora)
🏢 Necodex
📍 Sonora