Growth Marketing Manager - Subscription
- Schedule: Full-time - 9:00am to 5:00pm Eastern Time
- Location: Remote - Latin America
Role Overview
We are building the career infrastructure for the next generation of QA professionals. Our mission is to help experienced QA engineers stay relevant in the AI era and move into new opportunities through practical, career-focused education.
We are looking for a
Growth Marketing Manager to own the growth of our subscription product end to end
. This is a lower-ticket, recurring-revenue product designed for technical professionals who want to stay relevant, develop practical AI skills, and become more competitive in the job market.
This is a highly focused role. You will be the primary marketing owner for this product, responsible for driving subscriber growth, recurring revenue, and the economics behind it. You will work closely with instructors and the product team to understand the product deeply, shape its positioning, and continuously improve how we acquire, convert, and retain subscribers.
Paid media is the core growth engine.
We have contractors who handle the technical execution inside ad platforms, so your role is to own the strategy, creative direction, offers, testing roadmap, budget allocation, and performance. You should be comfortable getting hands-on in the platforms when needed, but your primary responsibility is to drive the strategy and the results.
Because we operate as a lean, AI-driven team, you will also be expected to use AI not simply for content generation, but to
build workflows, automations, and AI-powered systems that make marketing more efficient and scalable
.
This role is idóneo for someone who combines strong traditional growth marketing fundamentals with a modern, highly adaptable approach to AI.
What You Will Own
- Subscriber growth and recurring revenue
for the subscription product, including CAC, LTV, LTV:CAC, payback, MRR, retention, and churn.
- Paid media strategy
, initially focused
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