Company Description
Establish Red Bull as a strong consumer-focused brand in México by designing and leading a short, mid and long term sports programme that builds real credibility for brand and product. Own the national sports agenda end-to-end strategy, athletes, events, gaming, partnerships and budget following the global Red Bull sports strategy while adapting global platforms into genuine local relevance. Work hand in hand with Field Marketing, Sales, Media Network and Communications to make sure Red Bull is credible inside the scenes that shape Mexican youth culture, and that this credibility converts into reach, trial and consumer growth. Be the reference of Red Bull brand values for the rest of the organization.
Job Description
SPORTS STRATEGY & NATIONAL PROGRAMME
Design, develop and lead an innovative national sports and event programme, inventing and executing new event and athlete projects that are highly relevant for Mexican consumers, offer personal experiences to participants and spectators, and create unique content.




Translate global sports strategy into a focused national plan, prioritising the platforms with the clearest impact on brand relevance and business growth.
Maximise Red Bull's integral athlete and event portfolio, bringing international athletes and platforms into locally relevant 360° plans and sending Mexican talent to global Red Bull activities.
Own the department budget with full transparency — forecasting, allocation and ROI — and deliver against annual business plan figures.
Run the sports department to high Red Bull standards in professionalism, cleverness, efficiency, legal, sales orientation and creativity.
COLLABORATION & DISCOVERY
Own the end-to-end connection between athletes and events in México, acting as a single point of integration across Athlete Marketing and Event Marketing rather than coordinating separate functions.
Lead cross-functional collaboration with Sales, Trade, Field Marketing, Media Network, Communications and

📌 Sports Marketing Manager (Ciudad de México)
🏢 Red Bull
📍 Ciudad de México