The Regional Account Manager is responsible for building and maintaining strong, long-term relationships with regional customer accounts and independent pharmacies across Mexico. This role drives profitable and sustainable sales growth by developing commercial strategies, increasing product awareness and rotation, and maximizing Bayer value through customer-focused negotiations and Joint Business Plans.

The position manages a designated portfolio of regional accounts, identifies new business opportunities, creates demand for Bayer products and services, and ensures effective execution of commercial, trade marketing, and sales strategies at the point of sale. The role works closely with internal cross-functional teams and customer senior stakeholders to deliver revenue objectives, strengthen customer partnerships, and ensure compliance with Bayer commercial policies.

Key Responsibilities

Manage a portfolio of regional customer accounts across Mexico, including independent pharmacies that contribute to sell-through performance for wholesalers.
Build and maintain strong,



long-term relationships with customer decision-makers, influencers, and senior stakeholders.
Achieve sales objectives for the assigned customer portfolio by developing and executing sustainable growth strategies.
Design and implement innovative commercial plans to increase product awareness, distribution, rotation, and customer demand.
Develop and execute mid- and long-term commercial negotiations in alignment with Bayer’s Commercial Policy, maximizing value for both Bayer and customers.
Identify, develop, and close new business opportunities within assigned accounts.
Develop, implement, and monitor Joint Business Plans with customers in close collaboration with Trade Marketing and Commercial Strategy teams.
Ensure effective execution of agreed commercial activities, promotions, events, and investment plans at the point-of-sale level.
Act as a commercial advisor to Bayer internal business units by r

📌 KAM Team Lead (Ciudad de México)
🏢 Bayer
📍 Ciudad de México