Marketing & Lead Generation Manager

About the Role

Peterson Spring is looking for a results-driven Marketing & Lead Generation Manager to build and execute a modern B2B marketing strategy focused on generating qualified sales opportunities and supporting new business growth.

This position will work closely with the sales and business development teams to identify target customers, build awareness of Peterson Spring’s capabilities, generate qualified leads, and turn marketing activity into measurable sales opportunities.

The ideal candidate is not simply a social media manager. We are looking for someone who understands B2B manufacturing marketing, digital lead generation, content creation, targeted account marketing, and sales enablement and can take ownership of the process from strategy through execution.

Key Responsibilities

Lead Generation & Demand Generation

- Develop and execute strategies to generate qualified B2B sales leads.
- Build targeted prospect lists based on Peterson Spring’s ideal customer profile and target industries.
- Develop campaigns targeting specific companies, industries, and decision-makers.
- Utilize LinkedIn, email marketing, digital advertising, SEO, content marketing, and other channels to generate new opportunities.
- Develop and manage lead-generation campaigns in coordination with the sales team.
- Track leads from initial engagement through qualification and handoff to sales.
- Continuously test and improve campaigns based on performance.

Targeted Account Marketing

- Develop targeted marketing campaigns for high-value prospective customers.
- Research target companies, industries, products, and decision-makers.
- Create personalized marketing content and campaigns designed to get Peterson Spring in front of purchasing, engineering, supply chain, and other key decision-makers.
- Support account-based marketing initiatives for strategic prospects.
- Work directly with Business Development to identify priority accounts and create campaigns around them.

Content & Social Media
- Manage Peterson Spring’s LinkedIn and other relevant social media platforms.
- Create professional, engaging content that showcases Peterson Spring’s manufacturing capabilities, facilities, equipment, quality systems, products, and employees.
- Develop content that positions Peterson Spring as a capable supplier to Automotive, Aerospace & Defense, Industrial, and other target markets.
- Create case studies, customer success stories, brochures, sales presentations, email campaigns,



and other sales-support materials.
- Coordinate photography, video, graphics, and other marketing assets.
- Maintain a consistent and professional brand presence across all channels.

Website & Digital Marketing
- Manage and continuously improve website content with a focus on generating sales inquiries.
- Develop landing pages and digital campaigns for targeted industries and products.
- Improve SEO and organic search visibility.
- Monitor website traffic, engagement, conversions, and lead sources.
- Identify opportunities to improve Peterson Spring's digital presence and online visibility.

Sales Support

- Work closely with Business Development and Account Managers to support active sales campaigns.
- Provide sales teams with prospect information, marketing materials, target-account research, and campaign results.
- Help develop presentations, brochures, capability documents, email campaigns, and other sales tools.
- Maintain visibility into marketing-generated leads and opportunities.
- Help establish a measurable connection between marketing activity and revenue.

Analytics & Reporting
- Establish measurable KPIs for marketing and lead-generation activities.
- Track leads, website traffic, campaign performance, engagement, conversion rates, and marketing-generated opportunities.
- Provide regular reporting to leadership.
- Identify what is working, what isn't, and make recommendations for improvement.
- Manage marketing budgets and maximize return on marketing spend.

Required Qualifications

- 3–7 years of marketing experience, preferably in B2B, manufacturing, industrial, automotive, aerospace, defense, or another technical industry.
- Demonstrated experience generating B2B leads and sales opportunities.
- Strong understanding of LinkedIn marketing and B2B social media.
- Experience with targeted account marketing / account-based marketing (ABM).
- Experience developing and executing digital marketing campaigns.
- Strong content creation and copywriting skills.
- Experience with email marketing and lead-nurturing campaigns.
- Understanding of SEO, website analytics, and digital advertising.




- Strong research skills and the ability to identify target companies and decision-makers.
- Experience working with a CRM and marketing automation platform.
- Strong communication and project-management skills.
- Ability to work independently and take ownership of projects from strategy through execution.
- Strong analytical mindset with the ability to use data to improve marketing performance.

Preferred Qualifications

- Experience marketing for a manufacturing or industrial company.
- Experience marketing to OEMs, Tier 1s, Tier 2s, distributors, or other B2B customers.
- Experience with HubSpot or similar CRM/marketing automation platforms.
- Experience with LinkedIn Campaign Manager and LinkedIn advertising.
- Experience with Google Analytics, Google Ads, SEO tools, or similar platforms.
- Experience creating marketing materials using Canva, Adobe Creative Suite, or similar tools.
- Experience developing ABM campaigns.
- Familiarity with the Automotive or Aerospace & Defense industries.
- Experience supporting trade shows and industry events.
- Bilingual English/Spanish is a plus.

What Success Looks Like The successful candidate will be measured by business results, not simply social media activity.

Key measures of success will include:

- Number of qualified leads generated.
- Number of sales opportunities generated.
- Marketing-generated revenue.
- Target accounts engaged.
- Website lead conversions.
- Email campaign performance.
- LinkedIn engagement and prospect growth.
- Growth in Peterson Spring's digital presence.
- Cost per qualified lead.
- Return on marketing investment.
- Sales team's utilization of marketing-generated leads and materials.

Idóneo Candidate

We are looking for someone who is:
- Results-driven
- Highly organized and self-motivated
- Comfortable working independently
- Creative but also analytical
- Strong at researching and identifying opportunities
- Comfortable working directly with sales leadership
- Able to turn ideas into executed campaigns
- Comfortable working in a technical B2B environment
- Focused on generating measurable business results rather than vanity metrics

This is an opportunity for someone who wants to build a marketing and lead-generation function, not simply maintain an existing marketing program.

The ideal candidate will have the creativity to build the strategy, the technical knowledge to execute it, and the business mindset to connect marketing activity directly to new customer growth and revenue.

📌 Marketing and Lead Generation Manager (México)
🏢 PETERSON SPRING
📍 México