The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The idóneo
candidate brings strong experience in performance marketing, enrollment-focused
outreach, and CRM-based lead nurturing.

Key Responsibilities

Digital Campaign ManagementPlan, launch, and optimize paid and organic digital marketing campaigns.Conduct audience research, refine targeting, and manage campaign performance.Execute A/B tests and adjust messaging, creative, and strategy based on results.
Paid Advertising

Manage Meta Ads and Google Ads campaigns from setup through optimization.Implement retargeting and scaling strategies to increase ROI.Monitor platform performance and adapt to new features and best practices.Marketing Automation & AI IntegrationDeploy and manage AI agents to improve engagement and streamline marketing
workflows.Build automated nurturing sequences and customer journeys.Integrate automation to support efficiency and improve conversion performance.
Lead Generation & Funnel Management

Build and optimize funnels using * and GoHighLevel (GHL).Manage lead capture, list building, segmentation, and nurturing.Drive improvements in conversion rates across all stages of the funnel.
Reporting & Analytics





Track and analyze KPIs across all marketing channels.Prepare clear performance reports and use insights to guide strategic decisions.Maintain accurate tracking and attribution across platforms.
Cross-Functional Collaboration

Work with creative, sales, and operations teams to align marketing initiatives.Ensure consistent messaging and brand alignment across all campaigns.Support internal teams with marketing insights and campaign data.
Qualifications & Requirements

Proven experience in digital marketing with a strong focus on paid media (Meta Ads
and Google Ads).Demonstrated ability to drive traffic, engagement, and lead generation.Experience in student recruitment, enrollment marketing, or education-sector
outreach (strongly preferred).Experience managing funnels, automation, and CRM workflows.Strong analytical skills with the ability to interpret data and optimize accordingly.Ability to work independently and collaboratively in a fast-paced environment.Excellent communication, organizational, and problem-solving skills.
Required Tools & Platforms

Meta Ads Manager,Google Ads,*,GoHighLevel (GHL),Canva

What we offer

Competitive salaryMajor medical insurance from day 13 additional days of PTO (in addition to statutory vacation)Growth and development opportunities within a rapidly expanding teamMentorship, learning, and training programsMonday-to-Friday, hybrid job

📌 Digital Marketing Specialist (Hermosillo)
🏢 The BIG Jobsite
📍 Hermosillo