Overview The Digital Marketing Specialist leads the development and execution of digital marketing strategies with a primary focus on driving student enrollment and retention. This role manages paid and organic campaigns, oversees funnels and automation systems, and leverages AI-driven tools to enhance engagement and conversion performance. The adecuado candidate brings strong experience in performance marketing, enrollment-focused outreach, and CRM-based lead nurturing.

Key Responsibilities

Digital Campaign Management

● Plan, launch, and optimize paid and organic digital marketing campaigns.

● Conduct audience research, refine targeting, and manage campaign performance.

● Execute A/B tests and adjust messaging, creative, and strategy based on results.

Paid Advertising

● Manage Meta Ads and Google Ads campaigns from setup through optimization.

● Implement retargeting and scaling strategies to increase ROI.

● Monitor platform performance and adapt to new features and best practices.

Marketing Automation & AI Integration

● Deploy and manage AI agents to improve engagement and streamline marketing workflows.

● Build automated nurturing sequences and customer journeys.

● Integrate automation to support efficiency and improve conversion performance.

Lead Generation & Funnel Management

● Build and optimize funnels using Systeme.io and GoHighLevel (GHL).

● Manage lead capture, list building, segmentation, and nurturing.





● Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics

● Track and analyze KPIs across all marketing channels.

● Prepare clear performance reports and use insights to guide strategic decisions.

● Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration

● Work with creative, sales, and operations teams to align marketing initiatives.

● Ensure consistent messaging and brand alignment across all campaigns.

● Support internal teams with marketing insights and campaign data.

Qualifications & Requirements

● Proven experience in digital marketing with a strong focus on paid media (Meta Ads and Google Ads).

● Demonstrated ability to drive traffic, engagement, and lead generation.

● Experience in student recruitment, enrollment marketing, or education-sector outreach (strongly preferred).

● Experience managing funnels, automation, and CRM workflows.

● Strong analytical skills with the ability to interpret data and optimize accordingly.

● Ability to work independently and collaboratively in a fast-paced environment.

● Excellent communication, organizational, and problem-solving skills.

Required Tools & Platforms

● Meta Ads Manager

● Google Ads

● Systeme.io

● GoHighLevel (GHL)

● Canva

* Fluent English is required for this role.

📌 Digital Marketing Specialist (Sonora)
🏢 Necodex
📍 Sonora