This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Product Marketing - IGaming based in Mexico.
This is a strategic leadership opportunity for a product marketing professional to shape the go-to-market direction of an iGaming portfolio across multiple regulated markets. You will own product positioning, messaging, launches, and lifecycle marketing while connecting product strategy with commercial and player-focused outcomes. The role combines deep understanding of player journeys with data-driven experimentation, acquisition, engagement, and retention strategies. You will work closely with product, growth, CRM, commercial, creative, legal, and compliance teams to bring initiatives to market effectively. You will also lead and mentor a small product marketing team while establishing priorities and fostering a high-performance culture. Success in this role will be measured through meaningful improvements in adoption, engagement, revenue, and overall product impact.
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Accountabilities:




Define and execute the integral product marketing strategy for the iGaming product portfolio, aligning product roadmaps, launches, and lifecycle campaigns with broader business objectives.
Own product positioning, messaging, and value propositions tailored to different regulated markets and player segments.
Lead, mentor, and develop a small product marketing team while setting priorities and maintaining a collaborative, high-performing environment.
Manage product launches from planning through execution, coordinating with product management, growth, CRM, creative, legal, and compliance stakeholders.
Develop go-to-market playbooks, enablement materials, sales resources, partner materials, and other assets that support adoption and commercial performance.
Leverage player analytics, A/B testing, user research, and other qualitative and quantitative insights to refine messaging, inform feature priorities,

📌 Head of Product Marketing (México)
🏢 Jobgether
📍 México