Role summary

Own the execution, measurement, optimization, and client communication for paid-growth programs across Knight Vision client accounts. Turn approved strategy and creative into well-run campaigns, reliable conversion tracking, clear reporting, and an actionable plan for improving results.

Responsibilities Paid-media execution

● Build, launch, manage, and optimize campaigns across Meta and Google Ads.

● Own campaign structure, budgets, targeting, placements, creative setup, landing-page links, platform settings, and conversion objectives.

● Audit accounts to identify the most important gaps in campaign setup, tracking, funnel flow, creative delivery, and optimization.

● Monitor spend, pacing, volume, cost per result, and lead quality.

● Make and implement optimization recommendations, including changes to targeting, budgets, campaign objectives, conversion events, landing pages, and creative inputs.

● Set up campaigns and operational tasks quickly once scope and approvals are clear.

Measurement and growth operations

● Own conversion measurement from ad interaction through lead capture and CRM visibility.

● Implement and troubleshoot GTM, pixels, conversion events, UTMs, forms, CRM integrations, and lead routing.

● Validate tracking end to end before reporting performance or recommending scaled spend.

● Identify reporting, attribution, or client-infrastructure blockers early and recommend a clear path to resolution.

● Partner with strategy, creative, and client teams to translate performance needs into concrete requirements for ads, forms, landing pages, and tracking.

Client reporting and communication

● Lead weekly paid-media client calls, presenting performance, answering operational questions, and aligning on priorities.





● Deliver clear weekly reporting for every active account, covering spend, conversion volume, cost per result, lead-quality signals, meaningful changes, and progress toward agreed goals.

● Clearly distinguish verified performance data from low-volume results, incomplete tracking, assumptions, and client-side blockers.

● Explain what happened, why it matters, what will be tested next, and what decision, asset, access, or feedback is needed from the client.

● Maintain a simple live view of current activity, results, blockers, and next steps so clients can easily understand the state of their account.

● Send concise follow-ups after calls, with ownership and timing for agreed actions.

Success measures

● Campaigns launch accurately and on time.

● Tracking is validated from ad click through lead capture and CRM reporting.

● Weekly client calls and reports are clear, accurate, and useful.

● Spend is paced to approved budgets and optimization goals.

● Cost per qualified lead, booked appointment, trial, purchase, or other agreed conversion improves over time.

● Client blockers are surfaced early and resolved with clear ownership.

● Paid accounts become increasingly scalable because their tracking, creative inputs, conversion paths, and reporting are operationally sound.

Required strengths

● Strong working knowledge of Meta Ads Manager and Google Ads.

● Hands-on GTM, pixel, conversion-event, UTM, and CRM troubleshooting experience.

● Practical understanding of conversion funnels, landing pages, lead quality, and attribution.

● Ability to interpret performance data without overstating what it proves.

● Confident client-facing communication and the ability to lead a focused weekly performance call.

● Strong organization and follow-through across multiple client accounts.

📌 Paid Media & Growth Operations Manager (Monterrey)
🏢 Brains On Demand
📍 Monterrey