Product Owner - CRM Migration | Pharma (México)

Product Owner - CRM Migration | Pharma (México)

11 sep
|
Greymatter Innovationz
|
México

11 sep

Greymatter Innovationz

México

: Product Owner (Migration)

Duration: Long-term

Location: México, 100% remote

Budget: $3,700 USD as contractor

Role Overview

We are seeking an experienced Product Owner (PO) to lead the migration from Veeva CRM to Salesforce Life Sciences Cloud (LSC) . This role will drive product strategy, backlog execution, and stakeholder alignment to deliver a seamless, compliant, and business-value-driven CRM transformation across Patient Services functions.

Key Responsibilities

Product Ownership & Strategy

· Define and own the product vision, roadmap, and backlog for the CRM migration program

· Translate business needs into clear user stories, acceptance criteria, and prioritized backlog

· Align CRM capabilities with commercial excellence, omnichannel engagement, and customer experience goals

Migration & Transformation Delivery

· Lead functional design and migration from Veeva CRM to Salesforce Life Sciences Cloud

· Ensure data migration integrity , including HCP/HCO master data, interactions, and consent management

· Support process harmonization and standardization across regions and brands

Stakeholder Management

· Collaborate with Sales, Marketing, Medical Affairs, Patient Services, Compliance, and IT stakeholders

· Act as the primary interface between business and delivery teams (Dev, QA, Data, Integration)

· Drive decision-making forums, backlog grooming, sprint planning, and demos

Agile Execution





· Own Agile ceremonies: sprint planning, backlog refinement, reviews, retrospectives

· Ensure timely delivery of high-quality increments aligned with business priorities

· Continuously optimize backlog based on business value and feedback loops

Compliance & Regulatory Alignment

· Ensure CRM solution adheres to pharma compliance requirements (e.g., promotional guidelines, consent, transparency reporting)

· Collaborate with Legal/Compliance to embed auditability and regulatory controls

Integration & Ecosystem Enablement

· Drive integration with key platforms such as:

- Marketing automation (SFMC / Adobe)
- Data platforms (MDM, CDP, Data Lake)
- Patient Services / HUB systems

· Support omnichannel engagement enablement and analytics integration

Required Qualifications

- 8–12+ years of experience in Product Ownership / Business Analysis / CRM transformation
- Strong experience in Veeva CRM and Salesforce (preferably Life Sciences Cloud or Service Cloud)
- Proven track record in CRM migration or large-scale digital transformation in pharmaceuticals or life sciences
- Deep understanding of:
- HCP engagement models
- Field force operations
- Pharma compliance & regulatory requirements
- Hands-on experience with Agile/Scrum delivery models
- Strong stakeholder management and executive communication skills

📌 Product Owner - CRM Migration | Pharma (México)
🏢 Greymatter Innovationz
📍 México

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