Our company is on the lookout for a Senior Marketing Specialist to become a valued member of our team. This position sits right where technical know-how meets creative marketing execution, contributing to high-impact campaigns within a dynamic, forward-moving business. You'll thrive alongside a supportive group of colleagues who prioritize precision and ongoing skill development.

For those who appreciate blending technical craftsmanship with strategic marketing thinking, this opportunity provides substantial room for professional advancement.

Responsibilities

- Assemble, adjust, and refine mobile-friendly email designs and landing page layouts through Marketo's modular building interface
- Draw on HTML/CSS knowledge to resolve display glitches, adjust text formatting, and guarantee consistent rendering across various email platforms and screen sizes
- Convert Figma mockups into precisely matched, universally compatible email deliverables
- Develop and sustain Marketo-hosted landing pages, forms, and reusable template elements that streamline future project turnaround
- Establish and configure automated workflows and segmented lists within Marketo to power different marketing efforts
- Launch a range of campaign formats, spanning standalone email blasts, layered nurture sequences, and event or webinar announcements
- Oversee campaign components, personalization tokens, dynamic elements, and structural organization according to Marketo standards like consistent naming and folder hierarchies
- Assist with maintaining clean databases, managing contact lists, and coordinating lead qualification and distribution logic alongside the operations team
- Keep watch over email delivery success, formatting accuracy, and tracking functionality,



while reviewing regular performance data such as open rates, click activity, unsubscribe counts, and bounce rates
- Carry out thorough testing on every email to confirm proper display, functional hyperlinks, and correctly populated personalization fields
- Design and run split tests examining variables like subject lines, sender identities, layout variations, and optimal sending times to enhance results
- Establish and construct precise audience segments through Marketo's list-building tools and filtering criteria, maintaining regulatory compliance (GDPR/CCPA/CAN-SPAM) and data accuracy
- Verify that all marketing assets contain properly configured UTM tags and functional tracking URLs
- Work alongside marketing, creative, content, and program teams to capture project needs and manage feedback cycles and sign-offs
- Take ownership of scheduling and timelines for email and campaign output within a demanding, continuously active marketing operation
- Record standard operating procedures, coding guidelines, and reusable template resources to expand team knowledge and improve execution speed
- Offer insights on emerging Marketo capabilities and platform best practices to continually enhance campaign results

Requirements





- Minimum three years of direct experience developing and running campaigns using Adobe Marketo Engage (holding a Marketo Certified Professional or Associate credential is a notable advantage), or similar platforms like HubSpot or Salesforce
- Strong grasp of HTML/CSS with particular attention to how various email clients handle rendering constraints
- Practical background working with email testing solutions like Litmus or Email on Acid
- Comprehensive knowledge of email deliverability factors, sender credibility, and international compliance standards such as CAN-SPAM, GDPR, and CASL
- Well-rounded understanding of how to structure and interpret A/B testing experiments
- Capability to turn static visual concepts into working, brand-consistent email templates
- Meticulous eye for detail combined with rigorous quality assurance habits
- Ability to handle several concurrent email projects while meeting tight deadlines in a high-velocity work setting
- English language competency at an Upper-Intermediate (B2) level or higher

We offer

- International projects with top brands
- Work with global teams of highly skilled, diverse peers
- Healthcare benefits
- Employee financial programs
- Paid time off and sick leave
- Upskilling, reskilling and certification courses
- Unlimited access to the LinkedIn Learning library and 22,000+ courses
- Integral career opportunities
- Volunteer and community involvement opportunities
- EPAM Employee Groups
- Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn

EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.

📌 Senior Marketing Specialist (México)
🏢 Epam Systems
📍 México