Job Title:Full Stack EngineerLocation:Full-Time, RemoteWorking Hours:US Hours - ESTAbout the RoleOur client is a fast-growing marketing agency serving over 150 home service businesses.They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.They are looking for ahands-on Full Stack Engineer with proven experience in marketing/ad tech environmentsto build and scale internal systems that directly support campaign performance and revenue operations.This is abuilder role , not a strategy-only position.You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates acrossad platforms, tracking systems, and CRM-driven pipelines.You'll work closely with leadership, media buyers, and operators to turn ideas intoproduction-ready systems that directly impact campaign performance and lead conversion.Key Responsibilities1.Internal Tool Development (Primary Focus)Build and deploy internal tools usingNext.js, React, and PythonDevelopmarketing dashboards, reporting systems, and operational toolsReplace manual workflows with scalable, automated solutions2.Marketing Data, Tracking & Attribution (Core Focus)Implement and optimizeMeta Pixel and Conversion API (CAPI)Ensure accurateevent tracking, deduplication, and attributionBuild pipelines connectingad platforms → backend systems → dashboardsDevelop reporting systems that enablecampaign optimization (ROAS, CPL, conversion quality)3.AI Integration in Marketing WorkflowsApply AI to real marketing use cases such as:Ad copy and creative generationLead scoring and qualificationCampaign insights and reporting automationWork with APIs such asOpen AI and similar AI platformsBuild AI systems embedded intolive marketing and operational workflows4.CRM & Lead Lifecycle Automation (Critical)Integrate and automate CRM systems such asGo High Level, Close CRM, Hub Spot,



or similarBuild systems connectinglead capture → CRM → follow-ups → conversion trackingImplement automations includinglead routing, pipeline management, and conversion syncing (offline events/CAPI)Ensuredata consistency between ad platforms and CRM outcomes5.Rapid Execution & IterationShip quickly, test, and iterate based on real campaign dataCollaborate with media buyers to solvecampaign and operational bottlenecksContinuously improve systems that impactmarketing performance and efficiencyRequirements (Non-Negotiable)4–6+ years of hands-on software engineering experienceStrong full-stack skills ( React / Next.js + Python )Proven experience building and deployingproduction-level tools and systemsExperience working withAPIs, webhooks, and automation systemsActive use of AI tools in day-to-day workHands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attributionExperience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)Hands-on experience integrating and automating CRM systems (e.g., Go High Level, Close, Hub Spot, or similar)Includinglead capture, routing, pipeline management, and conversion trackingExperience connectingad platforms with CRM systems for attribution and reportingBuilder mindset with a strong bias toward executionNice to HaveExperience working in aperformance marketing agency environmentFamiliarity withpaid media metrics (ROAS, CPL, CAC, conversion rates)Experience with tools likeZapier, Make, or similar automation platformsUnderstanding ofdata pipelines and attribution challenges (e.g., i OS/privacy changes)What Success Looks LikeInternal tools actively used by media buyers and operatorsReduced manual work across campaign and CRM workflowsAccurate and reliabletracking and attribution across systemsFaster execution of campaigns and reportingAI-driven systems improvinglead quality, conversion rates, and efficiencyInterview ProcessInitial Phone ScreenVideo Interview with Pavago RecruiterClient InterviewOffer & Background Verification

📌 Full Stack Engineer (Mexicali)
🏢 Pavago
📍 Mexicali