Job Title:Digital Media ManagerPosition Type:Full-Time, RemoteWorking Hours:US HoursAbout the Role:We are seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms.This role is designed for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.The idóneo candidate brings deep hands-on expertise in paid media, strong analytical skills, and the ability to scale campaigns while collaborating closely with internal teams to ensure alignment with broader strategic goals.Responsibilities:Paid Media Campaign Management:Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, Tik Tok, Snapchat, and emerging platformsPlan, launch, and scale paid search, paid social, display, video, native, and CTV campaignsEnsure accurate campaign setup, execution, and ongoing optimizationOptimization & Performance Analysis:Monitor campaign performance and optimize based on data-driven insightsUse Google Analytics, Google Tag Manager, and platform-level tracking to evaluate resultsIdentify trends, risks, and opportunities to improve efficiency and outcomesReporting & Data Visualization:Build and maintain performance dashboards and reports in Looker StudioTranslate performance data into clear, actionable insights for stakeholdersEnsure reporting accuracy and consistency across accountsBudget & Pacing Management:Manage budgets, bids, pacing,



and forecasts across multiple campaignsEnsure efficient allocation of spend aligned with performance goalsMonitor delivery and make adjustments to maximize ROICollaboration & Execution:Work cross-functionally to ensure media execution aligns with strategic objectivesMaintain strong workflows, documentation, and communication across teamsSupport alignment between media strategy, execution, and reportingProactive Optimization & Learning:Stay current on platform updates, algorithm changes, and new ad formatsTest new strategies, channels, and optimization approachesContinuously improve processes to enhance scalability and performanceWhat Makes You a Perfect Fit:A performance-driven media buyer who thrives in execution-heavy rolesHighly analytical with strong attention to detailComfortable owning campaigns end-to-end without heavy oversightConfident managing multiple accounts and priorities in a remote environmentMotivated by measurable results and continuous optimizationRequired Experience & Skills (Minimum):10+ years of hands-on experience in digital media managementDeep expertise in Google Ads and Meta AdsStrong experience across paid search, paid social, display, video, native, and CTVAdvanced proficiency in Google Analytics and Google Tag ManagerStrong Excel skills for performance analysis, modeling,



and pacingExperience building and maintaining dashboards in Looker StudioExcellent written and verbal communication skillsStrong time management and organizational abilitiesReliable high-speed internet and a professional-grade computerTools Provided:Google WorkspaceGoogle Analytics & Google Tag ManagerLooker StudioPaid media platforms (Google Ads, Meta, Tik Tok, etc.)Project management and communication toolsIdeal Experience & Skills:Experience managing multi-platform, performance-driven media campaignsBackground in data-centric or performance marketing environmentsProven ability to scale campaigns while maintaining efficiencyExperience working in fast-paced, remote-first teamsWhat Does a Typical Day Look Like?
A Digital Media Manager's day is centered around performance monitoring, optimization, and execution.You will:Review campaign performance and pacing across active accountsOptimize bids, budgets, audiences, creatives, and targetingAnalyze data in Google Analytics and Looker Studio dashboardsPrepare performance insights and recommendationsCollaborate with internal teams to align execution and strategyTest and implement new optimization opportunitiesIn essence, you are responsible for driving measurable results through disciplined execution, data-driven decision-making, and continuous optimization.Key Metrics for Success (KPIs):Campaign performance against defined goals (ROAS, CPA, CPL, etc.)Budget efficiency and pacing accuracyQuality and clarity of performance reportingSuccessful scaling of high-performing campaignsConsistency in optimization and execution standardsInterview Process:Initial Phone ScreenVideo Interview with RecruiterFinal InterviewOffer & Onboarding

📌 Digital Media Manager (Chihuahua)
🏢 Pavago
📍 Chihuahua