About our companyConfie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide.In ****, we established our Shared Services Center in Tijuana, Baja California, creating a world -class operation built to efficiently support our customers, drive innovation, and develop exceptional talent.Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U. S. business and elevating the experience of customers across all 50 states.Today, more than 1,800 team members—both on -site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people.We foster an inclusive, fast -paced, and collaborative culture where employees are encouraged to grow and build long -term careers with a company shaping the future of insurance.Learn more atSenior Manager- Marketing Data AnalyticsReporting directly to the Head of Digital Transformation, weare seeking a highly analytical, hands -on Digital Analytics Director to leadour enterprise data and attribution strategies.We are looking for a true teamplayer with a can -do attitude who is ready to roll up their sleeves.Candidatesshould be self -sufficient, hardworking, very organized, and detail -driven.Inthis "player -coach" role, you will lead a specialized internal team,alongside external agencies, while remaining deeply involved in the day -to -daydata operations.You must be a go -getter willing to tackle any analyticalchallenge that comes your way,



translating complex data into clear narrativesfor executive leadership.RequirementsEducationBachelor's degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field.Technical & Analytical SkillsStrong proficiency in SQL, Python or R, and advanced Excel (including Macros).
Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.Solid understanding of data modeling, schema design, and hands -on experience with cloud data warehouses (Snowflake, Google Big Query).
Proven experience building, managing, and optimizing ETL/ELT pipelines.Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).
Marketing Experience5+ years of experience in B2 B digital marketing with strong expertise in paid media, SEM, SEO, and CRO.3+ years working in an analytical or data -driven role within a marketing organization.Hands -on proficiency with key digital marketing platforms and analytics tools (Google Ads, Linked In Ads, Meta, GA4, Hub Spot, etc.).
Key Responsibilities:Leadership& Agency Management:Lead our Digital Analytics and AttributionInitiatives, directing your internal team and external agencies utilizingplatforms such as Google Analytics, Google Tag Manager,



Adobe Analytics,and Google Ads.Budget& Media Optimization:Manage the marketing advertising budget.Continuously update, analyze, and present insights to the executivemarketing team, providing data -backed recommendations for optimizing mediabuys across the entire marketing spectrum.Hands -onAnalysis & Mining:Act as an active practitioner, directlyhandling complex lead analysis and data mining to uncover hidden trendsand opportunities.ExecutiveStrategy & Storytelling:Transform complex data sets intoprescriptive, executive -level insights and comprehensive plans,effectively communicating the "story" behind the numbers todrive business decisions.AdvancedModeling:Conduct regression analysis and provide recommendations foroptimizing the overall marketing media mix.AttributionMastery:Navigate the complexities of multi -touch attribution,analyzing and integrating performance data across offline media, digitalcampaigns, and streaming platforms.PlatformOwnership:Own web analytics solutions across all channels andsegments, and drive and maintain effective tagging within web and nativemobile applications.Reporting& Optimization:Create and manage analytic reporting that includesmulti -channel attribution to deeply understand user flow, identifydrop -off points, and present actionable areas for improvement.BenefitsRemote position (Mexico -based).
Private Health Insurance.Major Medical Insurance.Life Insurance.Saving Funds and Voluntary Savings Account.Profit Sharing (PTU).
Vacation Days (above law).
Christmas bonus (above law)Vacation premium.Management bonus.

📌 Sr. Manager - Marketing Analytics (Monterrey)
🏢 Confie TA Admin
📍 Monterrey