DescriptionFacebook Ads Specialist – B2 B Performance Marketing | RemotePosition Type:Full-Time, RemoteLocation:Philippines, Pakistan, or Latin AmericaWorking Hours:U.S. Client Business Hours / Required Time-Zone OverlapAbout the RoleWe're hiring aFacebook Ads Specialistto own and optimize high-budget B2 B campaigns across Meta.You'll manage approximately$4,000/day in ad spend , taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.This role is adecuado for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.What You'll DoOwn end-to-endFacebook/Meta Ads strategyfor B2 B campaignsManage and optimize approximately$4,000/day in ad spendBuild and test custom, lookalike, and interest-based audiencesDevelop targeting strategies for B2 B decision-makersBrief creative teams on new concepts, messaging, and testing opportunitiesRun structuredA/B and multivariate testsMonitor daily budget pacing and reallocate spend based on performanceTrackCPL, CPA, MQL volume, and pipeline contributionIdentify creative fatigue and underperforming campaigns quicklyAlign targeting and messaging with ICPs, sales funnels,



and lead qualification criteriaProvide clear performance updates and recommendations to leadershipRequirementsProven hands-on experience managinghigh-budget Facebook Ads campaignsExperience managing$1,000+/day in ad spend strongly preferredStrong experience withB2 B Meta advertising and lead generationAdvanced proficiency inMeta Ads ManagerExperience with:Instant FormsMeta PixelConversion API (CAPI)Off-platform conversion trackingAutomated rulesStrong understanding ofCPL, CPA, MQLs, ROAS, and pipeline performanceExperience using CRM or marketing automation tools to evaluate downstream lead qualityStrong analytical and optimization skillsFluent English with strong written communicationWhat Makes You a Strong FitYou take full ownership of performance, make decisions based on data, and don't wait for someone else to identify problems.You're proactive, comfortable managing significant daily spend, and genuinely interested in understandingB2 B buyer behavior and what drives qualified conversions.What Success Looks LikeEfficient CPL and CPAConsistent generation of qualified B2 B leadsStrong MQL volume and pipeline contributionAccurate daily budget pacingContinuous improvement through structured testingFast identification of performance issues and creative fatigueInterview ProcessInitial Screening CallSpark Hire Video InterviewRecruiter InterviewClient InterviewOffer & OnboardingApply NowIf you have proven experience managinghigh-spend B2 B Meta campaigns

📌 Facebook Ads SpecialistB Performance Marketing (Aguascalientes)
🏢 Pavago
📍 Aguascalientes