We are seeking a Marketing Analyst to join our team and drive data-driven insights that optimize marketing performance.This role will focus on tracking KPIs, analyzing campaign effectiveness, managing Hub Spot automations, scouting Panda Doc, and conducting quality assurance (QA) testing.The ideal candidate is detail-oriented, data-savvy, and skilled in marketing analytics tools.Key Responsibilities:Data Analysis & Performance TrackingCollect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.).
Track key marketing KPIs, including:Own full-funnel performance tracking across Marketing, SDR, VAPI, and Direct channelsManage budget, spend, management fees, ROAS, and CAC for cost-efficient growthTrack lead volume, qualification rates, CPL, and cost per qualified leadAnalyze demo performance and conversion rates (booked, completed, show-up, no-shows) across all channelsMonitor pipeline health, lead quality, and disqualification reasons throughout the funnelReport on revenue impact, including projected vs. presente clients, services sold, MRR, and average deal sizeCreate custom dashboards using Looker Studio, Hub Spot and Google Sheets for directors.Marketing Operations & Hub Spot ManagementManage Hub Spot workflows, sequences,



and automation to improve lead generation and nurturing.Create and optimize Hub Spot forms for data capture and conversion tracking.Implement UTM parameters and Hub Spot shortcodes to track campaign performance.Ensure data integrity and monitor CRM performance for marketing and sales alignment.Panda Doc Scouting & IntegrationResearch and scout Panda Doc features for marketing and sales information.Identify opportunities for contract management.Quality Assurance (QA)Conduct QA testing for marketing automation and integrations.Identify and troubleshoot bugs, workflow issues, and system errors.Work with developers and product teams to ensure marketing tools function as intended.Experience in marketing analytics & KPI tracking (CPL, CAC, ROAS, conversions, revenue).
Proficient in Hub Spot CRM (workflows, automation, forms, UTMs).
Skilled in Looker Studio & Google Sheets for reporting and dashboards.Strong knowledge of multi-channel campaign analysis (paid, organic, social, email).
Experience in QA testing, troubleshooting, and familiarity with Panda Doc is a plus.Exceptional organizational and time-management skillsWillingness to work in US time zones (PST, EST, CST).
High school diploma or equivalent.System and Work Setup Requirements:A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.Own PC/laptop with 8 GB RAM, and a processor of Core i5 / AMD Ryzen ******** Mac equivalent or higher; Windows 10 or above / Catalina ***** or newer; with up-to-date web browsers, and security software, 500 GB/128 SSD storageHeadset/earphone with noise cancellation and webcam at 720p or higher resolutionA designated, quiet, and well-organized workspace free from distractions to facilitate focused workPermanent remote work setupCompetitive starting rate paid in USDInternet AllowanceHMO insurance (PH)Retirement FundPaid US holidaysPaid Vacation and Sick Leaves

📌 Marketing Analyst (Cancún)
🏢 Berry Virtual
📍 Cancún