Digital Marketing and Media Manager

Role purpose:
This role is part of the Digital Marketing team, which develops and executes customer-focused Digital and Social Media strategies and activities to deliver the objectives and ambitions of the Global Marketing strategy and plan, in turn driving revenue targets. The team sets the guidance for Digital and Social Media teams around the world to ensure that the Digital experience offered to customers and prospects is consistent and aligned to HSBC brand and (Global Business Line) objectives. It has a crucial role in ensuring that Marketing responds proactively and appropriately to the challenges set by the (Global Business Line), within the context of existing and prospective customer needs.

The role holder must be fully aware of the opportunities and constraints presented by the economic environment and regulation, the market, technology and our competitors

The role holder is responsible for executing customer-focused marketing campaigns to support the objectives and ambitions of the Global Marketing strategy and plan,



in turn driving revenue targets.

Principal Accountabilities and Responsibilities:
- Supporting the execution of market leading initiatives aligned to the General Digital Marketing strategy
- In-flight tracking of performance and measurement of key metrics, summarizing learnings for feeding into future initiatives
- Supporting the optimization of the online customer journey to enhance the Digital customer experience and ensure a consistent creative approach across all digital assets
- Driving innovation in the Digital space, building on existing services and developing new Digital assets which align with the business and Marketing strategy
- The primary accountability of this role is to develop marketing strategy plan and programmes that deliver customer and business outcomes. This includes any, proposition development and go-to-market approach in support of driving customer acquisition, increase wallet

📌 Digital Marketing and Media Manager (Xochimilco)
🏢 Hsbc
📍 Xochimilco