Our organization is expanding its team and currently seeking a Senior Marketing Specialist to step into a vital position. This role combines technical proficiency with practical creative marketing efforts, supporting the rollout of impactful campaigns for a company known for its agility and rapid pace. You'll collaborate with a group that values meticulous work and champions long-term professional growth. Those who enjoy uniting technical talent with broader marketing thinking will discover meaningful chances to advance within this position.
Craft and refine responsive email templates and landing page structures utilizing the modular tools built into Marketo Utilize practical HTML/CSS skills to correct display issues, polish text arrangement, and preserve reliable rendering quality across numerous email services and device formats Transform Figma-based visual concepts into precisely rendered emails compatible with a wide array of client environments Generate and maintain Marketo landing pages, form assets, and modular components designed to shorten timelines on upcoming projects Build and administer automated engagement sequences and audience clusters via Marketo to advance a variety of marketing goals Execute several campaign formats spanning individual email launches, layered drip communications, and promotional outreach for events or webinars Coordinate the setup of campaign pieces including personalization fields, dynamic segments, and program architecture, staying aligned with Marketo's standard practices for naming and file organization Assist in preserving database accuracy, handling contact information, and managing lead qualification and assignment processes in partnership with the operations team Supervise email delivery success rates, formatting reliability, and link performance, while monitoring key indicators like open rates, click frequency, unsubscribe activity, and bounce statistics Execute rigorous quality checks on every email to confirm accurate rendering, functioning hyperlinks,



and correctly populated personalization content Structure and manage comparative testing efforts that evaluate elements such as subject line variations, sender name options, layout alternatives, and optimal delivery timing Compile targeted recipient lists by applying Marketo's segmentation capabilities and custom filtering logic, while upholding GDPR, CCPA, and CAN-SPAM compliance and maintaining data precision Validate that UTM parameters and tracking URLs are properly incorporated into all marketing materials Liaise with marketing, design, content, and campaign teams to gather project details and manage the cycle of feedback and final approvals Direct the scheduling and timeline management for email and campaign deliverables within a busy, continuously operating marketing function Preserve documentation related to build workflows, coding practices, and template collections to strengthen team capabilities and accelerate future work Propose improvements based on newly available Marketo features and evolving industry standards to elevate campaign outcomes over time No less than three years of hands-on experience developing and overseeing campaigns using Adobe Marketo Engage, with Marketo Certified Professional or Associate certification regarded as a plus, or equivalent experience with platforms like HubSpot or Salesforce Reliable proficiency in HTML/CSS, especially concerning the rendering peculiarities of various email service providers Direct experience applying email testing platforms such as Litmus or Email on Acid Broad knowledge covering deliverability principles, sender reputation upkeep, and regulatory compliance involving CAN-SPAM, GDPR, and CASL Comprehensive understanding of constructing and interpreting A/B test designs Proven ability to convert static design drafts into fully functioning, brand-consistent email layouts Strong attention to precision combined with consistent quality assurance methods Capable of managing multiple simultaneous email projects while operating under strict deadlines in a high-energy work environment Solid English communication ability at an Upper-Intermediate (B2) level or beyond

📌 Senior Marketing Specialist (México)
🏢 Epam Systems
📍 México