Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with adaptable work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid Team Overview:
Role Responsibilities:
Key Responsibilities:




- Drive brand building in a highly competitive category through strengthening our brand positioning.
- Develop marketing strategies, plans, and actions that consider business priorities, user needs, cultural growth opportunities, and long-term vision.
- Generate briefs and strategies that connect business ambitions with brand perspective in unified and consistent initiatives.
- Own and guide marketing campaign development through creative and media judgment and collaboration as well as ensuring correct execution across offline and online touchpoints (Social Media, Influencers, TV, OOH, In-store materials, partnerships, etc) and time.
- Identify opportunities or business and brand problems through user insights and cultural understanding.
- Collaborate with specialized teams in brand health tracking, reporting for brand results, and insights generation.
- Manage brand budget to ensure activity, plans, and goals are met accordingly.
- Add value and collaborate with a high-stand

📌 Brand Manager (Cuauhtémoc)
🏢 Didi Global
📍 Cuauhtémoc