About the Role:
Grade Level (for internal use): 10

The Team:
This role sits on the Digital Services team and at the center of Mobility General’s go-to-market execution, enabling pipeline and revenue growth through operational excellence, scalable systems, and high-impact digital programs.

This team partners closely with Growth Marketing and Product Marketing to bring go-to-market strategies to life. Positioning, campaigns, and priorities are translated into measurable demand through advertising, web experiences, lifecycle programs, and digital events. Working alongside marketing operations, content, and web, Digital Services ensures programs are executed with speed, quality, and accountability.

Responsibilities and Impact:
Execute and optimize digital advertising programs that support go-to-market campaigns led by Growth Marketing and Product Marketing

Own end-to-end lead flow for advertising and campaign programs, ensuring leads are captured, routed, and delivered accurately and on time

Connect and maintain integrations between advertising platforms, lead forms,



marketing automation, and CRM systems

Partner closely with Marketing Operations to ensure lead quality, attribution, scoring, and lifecycle tracking are functioning as intended

Monitor lead delivery, volume, and conversion rates, identifying issues and resolving breakdowns in the funnel quickly

Translate campaign strategy and audience targeting into executable lead capture and follow-up workflows

Provide clear performance reporting on lead flow, conversion, and campaign effectiveness to support optimization and pipeline goals

Continuously test and refine lead forms, targeting, and routing logic to improve efficiency and downstream sales outcomes

Ensure digital programs are executed reliably by managing timelines, dependencies, and cross-team coordination

Improve scalability and repeatability by documenting lead flow processes and identifying opportunities for automation and standardization

Basic

📌 Digital Ads (Álvaro Obregón)
🏢 S&P Global
📍 Álvaro Obregón