10 sep
|
The Coca-Cola
|
Ciudad de México
10 sep
The Coca-Cola
Ciudad de México
As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the general beverage leader, it’s an opportunity to be a part of something that can positively impact the world.
What You’ll Do for Us
- Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L.;
- Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.
- Partner with other brand managers and Operating Unit category teams to find communalities with other local brands to define and develop common plans and executions.
- Manage local brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
- Manage program budgets and timelines to drive flawless execution of the plan,
hitting all system milestones on time and within budget.
- Illuminate the local brands potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.
- Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner.
- Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
- Execute strong financial and operational system/partner routines.
Qualifications & Requirements
- Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business
- 3+ years of relevant work experience in brand management
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand
📌 Brand Manager Coca-cola Meals (Ciudad de México)
🏢 The Coca-Cola
📍 Ciudad de México