Purpose & Overall Relevance for the Organization

Lead the Real Estate for Own Retail and Franchise stores in Mexico, ensuring that expansion strategy, site selection, lease negotiations and portfolio optimization contribute to profitable and sustainable growth. Act as the internal Real Estate expert, combining commercial judgment, including data literacy, geospatial and demographic analysis, financial modeling, scenario planning and responsible use of digital and AI-enabled tools, to strengthen investment, renewal, relocation, remodeling and closure decisions. Monitor real estate commitments and costs against budget, identify risks and opportunities, and provide selective support to Store Development when required.

Key Responsibilities

Build and contribute to the Mexico expansion strategy for Own Retail and Franchise, identifying priority markets, white spaces and growth opportunities through trade-zone, catchment, competitive, consumer and portfolio analysis.
Build, maintain and prioritize a short-, medium- and long-term real estate pipeline aligned with commercial objectives,



the Roll Out Plan and business priorities.
Identify and evaluate locations through field visits and structured criteria, integrating geospatial, demographic, traffic, accessibility, visibility, competition, sales-potential, risk and store-format compatibility analyses.
Lead assessments for new stores, relocations and remodels; build the Business Plan Model, analyze P&L;, sales projections, CAPEX, occupancy costs, sensitivities, scenarios and profitability KPIs, and clearly document assumptions and data quality.
Use historical performance, benchmarks and approved analytical tools to test scenarios, identify leading indicators and improve the accuracy, consistency and transparency of recommendations. Treat model output as decision support, not a substitute for business judgment.
Translate commercial, financial and analytical insights into a negotiation strategy for each location, defining obj

📌 Manager Real Estate (Ciudad de México)
🏢 Adidas
📍 Ciudad de México