Role Overview

The Marketing KAM is responsible for executing Novaments 360 Prospecting model, ensuring our clients receive consistent audience growth, education, and CRM optimization. This role blends sales intelligence, marketing strategy, graphic design, and community management to create a full-cycle prospecting engine.

The idóneo candidate is both analytical and creativeable to research, generate leads, design compelling content, and manage digital communities in a unified strategy that drives engagement and pipeline growth; additionally, this position needs to feel comfortable servicing several accounts during the remote 40 hour per week.

Key Responsibilities

1. Sales Intelligence & Lead Research
- Identify and segment target audiences based on client industry, geography, and buyer profiles.
- Use lead generation tools (e.g., Apollo, LinkedIn Sales Navigator, Lusha, Clay) to build qualified databases.
- Maintain data accuracy and implement enrichment verification processes before CRM insertion.

2. Lead Generation & Outreach Support




- Populate and structure lead lists aligned to each clients ICP (Ideal Customer Profile).
- Support automated outreach workflows (email, social media engagement, touchpoints, events, etc.).
- Track lead performance and recommend optimizations based on data.

3. Marketing Strategy Execution
- Create weekly content strategies aligned with each clients value propositions.
- Plan newsletter themes, social media topics, and educational content.
- Align communication with broader business goals, positioning, and brand tone.
- Analyze content performance and adjust strategy based on analytics.

4. Graphic Design & Webdesign Management
- Design visuals for newsletters, social media posts, carousels, and marketing campaigns.
- Support, optimize and maintain clients´websites using Wix or similar tools
- Ensure designs are aligned with brand guidelines, modern trends, and engagement best practices.
- Produce templates to streamline recurrin

📌 Marketing KAM (Ciudad de México)
🏢 NovamentUSA
📍 Ciudad de México