As our business continues its growth trajectory, we're seeking a Senior Marketing Specialist to fill an essential role on our team. The idóneo candidate brings together technical expertise and practical creative marketing know-how to help execute successful campaigns for a company that thrives on speed and adaptability. You'll be surrounded by teammates who take pride in quality output and genuinely invest in helping people grow their careers. This position is a great fit for those who like blending technical chops with big-picture marketing insight, with strong potential for long-term career advancement.
Responsibilities
- Build and improve adaptable, cross-device email designs and landing page templates using the modular framework within Marketo
- Tap into hands-on HTML/CSS expertise to fix rendering problems, clean up text formatting, and ensure consistent visual output across a wide variety of email systems and screen sizes
- Convert Figma mockups into accurately displayed email content that works seamlessly across different client software
- Create and manage landing pages,



form templates, and modular building blocks inside Marketo that reduce turnaround time on future work
- Set up and run automated nurture pathways and audience segments in Marketo to serve numerous campaign objectives
- Deploy a variety of campaign structures, from standalone email sends to sequential drip messaging and promotional content for webinars and events
- Oversee the construction of campaign components like merge tags, dynamic content areas, and program layout, following Marketo's recommended conventions for naming and file organization
- Play a role in keeping databases accurate, managing contact records, and aligning lead scoring and routing logic with the operations team
- Track email delivery outcomes, display consistency, and link tracking precision, while regularly reviewing metrics like open rates, click engagement, unsubscribe activity, and bounce numbers
- Run detailed quali

📌 Senior Marketing Specialist (México)
🏢 Epam Systems
📍 México