Job Title: B2B Graphic DesignerLocation:Remote Working Hours:Eastern Standard Time (U.S. Hours) Engagement:Full-Time - Independant ContractorAbout the RolePavago on belaf of their client is hiring aB2B Graphic Designerwho understands how to createhigh-performing static ad creatives for cold audiences .
This role is designed for a designer who can takego-to-market messaging, campaign strategy, and ICP insightsand translate them intovisually compelling ad creatives that drive clicks and conversions.
You will work closely with marketing and growth teams to produce ad creatives used acrossLinkedIn, Google Display, Meta, and other digital platforms .
The idóneo candidate understandsB2B advertising psychology , can design forperformance , and enjoys testing creative variations to improve campaign results.Key ResponsibilitiesAd Creative DesignDesignhigh-converting static B2B ad creativesfor platforms such asLinkedIn, Google Display, and Meta .
Translatecampaign briefs, messaging frameworks, and go-to-market strategiesinto compelling visual concepts.
Producemultiple ad variationsto support A/B testing across headlines, visuals, layouts, and CTAs.
Create assets inmultiple formats and dimensionsto meet the requirements of different ad platforms.
Maintain strongbrand consistencywhile tailoring creatives for different audience segments.Creative Strategy & CollaborationInterpretIdeal Customer Profiles (ICPs), messaging strategies, and campaign objectivesto inform creative direction.
Collaborate with marketing and growth teams to ensure creative assets align withcampaign performance goals .
Participate in campaign brainstorming and contributecreative ideas for new ad concepts .




Review performance insights with the marketing team and iterate on creative designs based on results.Creative Production & WorkflowManage multiple ad creative projects while maintaininghigh quality and meeting deadlines .
Build and maintain alibrary of creative assets, templates, and brand materials .
Develop designtemplates and repeatable frameworksfor scalable ad production.
UseAI tools to accelerate ideation, concept development, and creative workflows .
Must Haves3+ years of experiencecreating B2B ad creatives for digital advertising campaigns.
A strong portfolio showcasingstatic ad creatives for platforms like LinkedIn, Google Display, or Meta .
Expert proficiency withAdobe Creative Suite (Photoshop, Illustrator, InDesign)and/orCanva .
Ability to translatemarketing strategy and messaging into compelling visual designs .
Understanding ofB2B audience conversion principles , including messaging hierarchy, visual attention, and CTA placement.
Familiarity withAI design toolssuch asMidjourney, Adobe Firefly, or ChatGPTto support ideation and creative workflows.Nice to HaveExperience working withperformance marketing or demand generation teams .
Familiarity with advertising performance metrics such asCTR, CPC, and conversion rates .
Experience creatingmotion graphics or animated ads .
Background inSaaS, technology, or professional services marketing .
Experience using project management tools such asClickUp, Asana, or Notion .
Interview ProcessInitial Screening (Pavago) Brief discussion to review experience and portfolio.
Portfolio & Creative Review Discussion focused on past B2B ad creative work and design approach.
Client Interview Conversation with the hiring team focused on collaboration and campaign work.
Final Interview Final alignment and expectations.
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📌 B Graphic Designer (Durango)
🏢 Pavago
📍 Durango