B2B Graphic DesignerPerformance Marketing Design | Static Ad Creatives | LinkedIn Ads | Google Display | Meta Ads | RemotePosition Type:Full-Time, Independent ContractorLocation:RemoteWorking Hours:U.S. Eastern Standard Time (EST)About the RoleAt Pavago, one of our clients is hiring aB2B Graphic Designerto create high-performing static ad creatives that drive engagement, clicks, and conversions across digital advertising platforms.This role is ideal for a designer who understands how to transform go-to-market messaging, campaign strategy, and Adecuado Customer Profiles (ICPs) into compelling visual assets that capture attention and support measurable marketing performance.You'll collaborate closely with marketing and growth teams to design creatives for LinkedIn, Google Display, Meta, and other digital advertising platforms while continuously iterating based on campaign performance and testing insights.If you enjoy designing with performance in mind—not just aesthetics—this is an excellent opportunity to make a direct impact on demand generation and business growth.What You'll OwnAd Creative DesignDesign high-converting static B2B ad creatives for LinkedIn, Google Display, Meta, and other digital advertising platforms.Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.Produce multiple creative variations for A/B testing across headlines, imagery, layouts, and calls-to-action.Create assets in multiple dimensions and formats optimized for each advertising platform.Maintain brand consistency while tailoring creatives to different target audiences and campaign objectives.Creative Strategy & CollaborationInterpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign goals to inform creative direction.Collaborate with marketing and growth teams to align creative assets with campaign objectives.Participate in brainstorming sessions and contribute fresh creative concepts.Review campaign performance insights and continuously refine creative assets based on results.Balance creativity with performance-focused design decisions.Creative Production & WorkflowManage multiple design projects while maintaining quality and meeting deadlines.Build and maintain organized libraries of templates, assets,



and brand materials.Develop scalable design systems and repeatable creative frameworks.Leverage AI-powered design tools to accelerate ideation and creative workflows.Ensure final deliverables meet quality and platform specifications.RequirementsMust-Have QualificationsExperience3+ years of experience creating B2B advertising creatives for digital marketing campaigns.Strong portfolio showcasing static ad creatives for LinkedIn, Google Display, Meta, or similar advertising platforms.Technical SkillsExpert proficiency with:Adobe PhotoshopAdobe IllustratorAdobe InDesignCanvaStrong ability to translate marketing strategy and messaging into high-performing visual designs.Understanding of B2B advertising psychology, including:Messaging hierarchyVisual attentionCTA placementConversion-focused designFamiliarity with AI design tools such as:MidjourneyAdobe FireflyChatGPTSimilar AI-assisted creative toolsNice-to-HaveExperience working with performance marketing or demand generation teams.Familiarity with advertising performance metrics such as:CTRCPCConversion RateExperience creating motion graphics or animated advertising assets.Background in SaaS, technology, or professional services marketing.Experience using project management platforms such as ClickUp, Asana, or Notion.What Makes You a Strong FitStrong understanding of performance-driven creative design.Excellent visual storytelling and layout skills.Ability to balance creativity with measurable marketing outcomes.Highly organized and capable of managing multiple projects simultaneously.Collaborative mindset with strong communication skills.Passion for continuous testing, learning, and creative improvement.What a Typical Day Looks LikeReview campaign briefs and creative requirements.Design static ad creatives for LinkedIn, Google Display,



and Meta campaigns.Develop multiple creative concepts for A/B testing.Collaborate with marketing teams on messaging and campaign strategy.Refine designs based on campaign performance and testing insights.Organize creative assets and maintain design libraries.Explore AI tools to improve creative workflows and production efficiency.In short:You create performance-driven B2B advertising creatives that help marketing campaigns generate more engagement, higher click-through rates, and stronger business results.Key Metrics for Success (KPIs)On-time delivery of creative assets.Creative quality and brand consistency.Click-Through Rate (CTR) improvements.Campaign engagement and conversion performance.Creative testing velocity and iteration quality.Stakeholder satisfaction and collaboration.Efficient management of multiple creative projects.Why Join Us?
Fully remote opportunity aligned with U.S. business hours.High-impact role supporting performance marketing initiatives.Opportunity to collaborate with experienced marketing and growth teams.Ownership of creative strategy across multiple B2B campaigns.Exposure to AI-powered creative workflows and modern advertising practices.Career growth into Senior Graphic Designer, Creative Lead, or Performance Creative Strategist roles.Interview ProcessInitial Phone ScreenSpark Hire Intro Video (3–5 minutes)Portfolio & Creative ReviewClient InterviewFinal InterviewOffer & OnboardingWhat Happens After You ApplyRight after you apply, you'll receive an email invitation fromSpark Hireto record yourIntro Video.
This short, self-recorded video is the next step that completes your application and can be recorded whenever it's convenient for you.Instead of repeating yourself across multiple screening calls, you'll introduce yourself once, and your video will be shared with the hiring team.
This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.Don't overthink it—you can record your video as many times as you'd like before submitting it.
Only your final submission will be reviewed.Please keep an eye on both yourinboxandspam folderfor your Spark Hire invitation after submitting your application.Apply NowIf you're a creative, performance-focusedB2B Graphic Designerwith a strong portfolio of digital advertising work and a passion for designing campaigns that drive measurable results, we'd love to hear from you.
Apply today and help create impactful marketing assets that fuel business growth.

📌 B Graphic Designer (México)
🏢 Sin nombre
📍 México