ReviewCommercial Planning Lead (FMCG)Are you a strategic commercial planning professional with expertise in Trade Promotion Management, Revenue Growth Management, and sales performance optimization?
Join our team as a Commercial Planning Lead, where you'll partner with Sales, Marketing, Finance, Supply Chain, and Revenue Management teams to drive profitable growth through customer planning, trade investment optimization, and commercial analytics.Key Responsibilities- Support Key Account Managers in executing customer strategies, promotional plans, product launches, and commercial initiatives.
- Lead the evaluation and optimization of trade promotion strategies, ensuring investments deliver strong ROI and business impact.
- Develop scenario-based analyses using sales performance, customer trends, and market data to identify growth opportunities and business risks.
- Generate actionable insights that support customer planning and commercial decision-making.
- Partner with Sales, Marketing, Revenue Management, Finance, and Supply Chain teams to ensure alignment across commercial plans and execution.
- Monitor customer performance against sales targets, identify gaps, and recommend improvement opportunities.
- Lead post-promotion analysis, measuring volume uplift, profitability, and net revenue performance to improve future promotional strategies.
- Support Joint Business Planning (JBP) processes and customer growth initiatives.
- Prepare executive-level business reviews, customer presentations,



and strategic recommendations.Qualifications- Bachelor's degree in Business Administration, Marketing, Finance, Data Analytics, or a related field.
- Minimum 8 years of experience in Sales Operations, Trade Promotion Management, Commercial Planning, Revenue Growth Management, or Customer Planning.
- Minimum 4 years of experience within the FMCG/CPG industry.
- Advanced English proficiency.
- Experience working with cross-functional commercial teams and senior stakeholders.Technical Skills- Strong knowledge of:- Trade Promotion Management (TPM)- Revenue Growth Management (RGM)- Commercial Planning- Sales Analytics- Customer Business Planning- Sales Funnel Management- Experience with CRM platforms, trade promotion tools, sales analytics solutions, and Microsoft Office Suite.
- Advanced analytical and scenario-planning capabilities.What We're Looking For- Strategic thinker with strong commercial acumen.
- Ability to influence stakeholders without direct authority.
- Strong communication and presentation skills.
- Experience building relationships across multiple functions.
- Data-driven decision maker with a continuous improvement mindset.
- Proven ability to identify opportunities for revenue growth and investment optimization.Adecuado BackgroundExperience in:- Trade Promotion Management (TPM)- Revenue Growth Management (RGM)- Commercial Planning- Customer Business Planning- Sales Operations- Key Account Planning- Commercial Excellence- FMCG / CPG Industry

📌 Commercial Planning Lead (Aguascalientes)
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📍 Aguascalientes