OUR JOB IS TO
REVOLUTIONIZE
THE STRATEGIC COMMUNICATION
We are , a general communications agency founded in ****. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear:
to create inspirational, powerful, and creative storytelling
that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious:
we believe the right stories have the power to change everything
. Every campaign, piece of content, and idea that comes from another aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us?
This is your chance to be part of the another Community, an innovative and multicultural team that's redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:
Influencer Marketing Manager (HUB / UGC & Performance)
Requirements
5+ years of experience in
Influencer Marketing, Creator Marketing, Digital Marketing, Growth, or Performance
, preferably within digital agencies, influencer marketing agencies, talent agencies, or consumer/beauty brands.
Proven experience managing
large-scale Influencer Marketing budgets
, ideally exceeding
$8M MXN annually
.
Strong experience in
budget allocation, monitoring, optimization, and reallocation
based on campaign performance and business objectives.
Deep knowledge of the
influencer,



creator, talent management, and agency ecosystem in Mexico
, particularly within
Beauty and Lifestyle
.
Experience developing and implementing
UGC programs
, including creator sourcing, contracting, usage rights, content production, and amplification.
Experience with
experiential marketing
, connecting offline activations with creator content, digital amplification, and campaign measurement.
Strong understanding of
Paid Media and Performance Marketing
, particularly
Meta Ads and TikTok Ads
, including creator content amplification.
Strong analytical mindset with the ability to connect
investment, creators, content, paid media, and business results
.
Experience analyzing campaign performance through metrics such as
CPM, CPE, CPV, CTR, CPA, conversions, ROAS, and ROI
.
Advanced English (mandatory).
Activities
Develop and lead
Influencer Marketing and UGC strategies
aligned with brand and business objectives.
Manage and optimize large-scale Influencer Marketing budgets, ensuring efficient allocation across
creators, UGC, experiential activations, and Paid Media
.
Monitor campaign performance and




dynamically reallocate investment
based on results, creator performance, platforms, formats, and business priorities.
Lead the scouting, selection, negotiation, and management of
influencers, creators, celebrities, KOLs, talent managers, and agencies
.
Develop and oversee
UGC programs
, including creator volume, contracting models, usage rights, production processes, and content delivery.
Coordinate
experiential marketing activations
and connect offline experiences with creator content, amplification, and measurement.
Work closely with Paid Media teams to amplify influencer and creator content through
Meta Ads, TikTok Ads, Partnership Ads, Spark Ads, and other paid formats
.
Analyze campaign performance and identify opportunities to
increase, maintain, reallocate, or stop investment
based on data.
Maintain direct client communication, including
strategic presentations, budget reviews, campaign performance, optimization recommendations, and timelines
.
Lead and coordinate internal teams and external partners to ensure campaign quality, profitability, and results.
Skills
Influencer & Creator Marketing Strategy
Performance & Growth Mindset
Budget Management & Optimization
Paid Media Knowledge
Data Analysis & Strategic Thinking
UGC & Content Strategy
Experiential Marketing
Negotiation & Talent Management
Leadership
Client Management
Decision-Making
Problem-Solving
Strong Communication Skills
Advanced English

📌 Influencer Marketing Manager (Hub / Ugc & Performance) (Xico)
🏢 Anotherco
📍 Xico