We're a rapidly scaling business ready to welcome a Senior Marketing Specialist into a role that will directly influence how our marketing engine runs. We need someone who combines strong technical grounding with genuine hands-on creative marketing chops to help deliver standout campaigns for a company that prizes quick action and adaptability. Here, you'll collaborate with a team that cares about craftsmanship and actively invests in each other's growth. This role suits people who love merging technical talent with strategic marketing vision, and it provides a solid pathway toward long-term career progress.
Craft and sharpen email designs and landing page layouts capable of adjusting seamlessly across devices, using Marketo's modular building tools Employ solid HTML/CSS abilities to spot and resolve formatting glitches, clean up copy layout, and maintain steady visual results across many email programs and screen setups Reinterpret Figma design output into email builds that render properly no matter what client software the recipient uses Build and sustain landing pages, form templates, and modular elements inside Marketo that speed up future campaign production Establish and oversee automated communication flows and audience clusters within Marketo, serving a broad set of campaign aims Execute several campaign categories, ranging from one-time email deployments to sequenced drip content and outreach tied to webinars and events Direct the development of campaign building blocks such as personalization tags, dynamic modules, and program setup, adhering to Marketo's established naming and folder standards Support database integrity, manage contact-level details, and align with the operations function on lead scoring and distribution logic Oversee inbox delivery success, visual consistency, and tracking precision, while regularly reviewing figures such as open rates, click volume, unsubscribe counts, and bounce rates Conduct meticulous pre-send inspections of every email to confirm proper rendering, functional links,



and correctly populated personalization elements Coordinate A/B testing programs that examine variables such as subject line phrasing, sender name options, layout differences, and optimal timing for delivery Assemble narrowly targeted contact lists by using Marketo's segmentation capabilities and tailored filters, while safeguarding compliance with GDPR, CCPA, and CAN-SPAM and keeping records accurate Verify that UTM codes and tracking URLs appear correctly across every marketing deliverable Partner with marketing, design, content, and campaign colleagues to clarify project scope and guide assets through review and approval workflows Take charge of scheduling and deadline oversight for email and campaign production in a marketing function that never slows down Maintain thorough documentation covering build approaches, coding practices, and template libraries to help the team ramp up faster and operate more smoothly Contribute ideas drawn from newly introduced Marketo features and evolving industry trends to keep enhancing campaign performance Three-plus years of firsthand experience building and running campaigns in Adobe Marketo Engage, where Marketo Certified Professional or Associate status is viewed as an added benefit, or comparable experience using platforms such as HubSpot or Salesforce Confident handle on HTML/CSS, with a particular focus on rendering differences across various email clients Real-world exposure to email testing software like Litmus or Email on Acid Deep understanding of deliverability drivers, sender reputation upkeep, and compliance frameworks including CAN-SPAM, GDPR, and CASL Skilled at both structuring and evaluating outcomes from A/B testing Demonstrated success turning static design concepts into functioning, brand-true email templates Precision-focused work style backed by reliable, consistent quality assurance Capable of running multiple email projects in parallel while hitting demanding deadlines in a fast-paced setting Strong English proficiency, in both writing and speech, at a B2 level or higher

📌 Senior Marketing Specialist (México)
🏢 Epam Systems
📍 México