**Review**:
**Commercial Planning Lead (FMCG)**:
Are you a strategic commercial planning professional with expertise in Trade Promotion Management, Revenue Growth Management, and sales performance optimization?
Join our team as a **Commercial Planning Lead**, where you'll partner with Sales, Marketing, Finance, Supply Chain, and Revenue Management teams to drive profitable growth through customer planning, trade investment optimization, and commercial analytics.
**Key Responsibilities**:
- Support Key Account Managers in executing customer strategies, promotional plans, product launches, and commercial initiatives.
- Lead the evaluation and optimization of trade promotion strategies, ensuring investments deliver strong ROI and business impact.
- Develop scenario-based analyses using sales performance, customer trends, and market data to identify growth opportunities and business risks.
- Generate actionable insights that support customer planning and commercial decision-making.
- Partner with Sales, Marketing, Revenue Management, Finance, and Supply Chain teams to ensure alignment across commercial plans and execution.
- Monitor customer performance against sales targets, identify gaps, and recommend improvement opportunities.
- Lead post-promotion analysis, measuring volume uplift, profitability, and net revenue performance to improve future promotional strategies.
- Support Joint Business Planning (JBP) processes and customer growth initiatives.
- Prepare executive-level business reviews, customer presentations, and strategic recommendations.
**Qualifications**:




- Bachelor's degree in Business Administration, Marketing, Finance, Data Analytics, or a related field.
- Minimum 8 years of experience in Sales Operations, Trade Promotion Management, Commercial Planning, Revenue Growth Management, or Customer Planning.
- Minimum 4 years of experience within the FMCG/CPG industry.
- Advanced English proficiency.
- Experience working with cross-functional commercial teams and senior stakeholders.
**Technical Skills**:
- Strong knowledge of:
- Trade Promotion Management (TPM)
- Revenue Growth Management (RGM)
- Commercial Planning
- Sales Analytics
- Customer Business Planning
- Sales Funnel Management
- Experience with CRM platforms, trade promotion tools, sales analytics solutions, and Microsoft Office Suite.
- Advanced analytical and scenario-planning capabilities.
**What We're Looking For**:
- Strategic thinker with strong commercial acumen.
- Ability to influence stakeholders without direct authority.
- Strong communication and presentation skills.
- Experience building relationships across multiple functions.
- Data-driven decision maker with a continuous improvement mindset.
- Proven ability to identify opportunities for revenue growth and investment optimization.
**Idóneo Background**:
Experience in:
- Trade Promotion Management (TPM)
- Revenue Growth Management (RGM)
- Commercial Planning
- Customer Business Planning
- Sales Operations
- Key Account Planning
- Commercial Excellence
- FMCG / CPG Industry

📌 Commercial Planning Lead (Fmcg) (Aguascalientes)
🏢 Capgemini
📍 Aguascalientes