? Why Birdman

Birdman is one of Mexico's fastest-growing consumer brands, redefining performance and wellness through innovation, authenticity, and sustainability. Mexico is our home and HQ, the birthplace of Birdman and the epicenter of our general brand vision. We're evolving our marketing into a true engine of value creation, building a brand-led model where brand management is the core from which every other discipline deploys.
? Role Overview

As Brand Manager, you will support the strategy and execution of the brand(s) under your responsibility, translating consumer understanding, market dynamics, and portfolio priorities into actionable annual plans (AOP). You'll work closely with the marketing leadership team to bring the brand's communication architecture, innovation pipeline, and demand generation plans to life.
You'll help ensure the brand wins in the market today while contributing to the platforms that build long-term equity, partnering closely with Birdman Studio, Insights, Activation, Performance, and Commercial.
What you'll own:
Brand P&L; support:



Help manage the P&L; of your brand or segment, tracking net revenue, gross margin, and contribution, and helping optimize A&P; spend efficiency
Brand plan execution: Execute the AOP, translating brand strategy into concrete initiatives and tracking their performance
Portfolio support: Provide input on portfolio architecture and price-pack architecture (OBPPC)
Innovation execution: Support the innovation pipeline, from concept through launch and post-launch tracking
Communication & creative execution: Develop briefs and follow through on creative execution alongside Birdman Studio
Demand generation: Partner with Sales, Trade Marketing, Ecommerce, and Performance to convert brand strategy into sell-out and market-share results
Insight-driven decisions: Work with Consumer & Market Insights to ground decisions in real consumer understanding

Requirements

? Must-Have Requirements

3-5 years of experience in Brand

📌 Brand Manager (Ciudad de México)
🏢 Birdman
📍 Ciudad de México