Summary:

We are seeking a results-driven Senior Bilingual Paid Search Media Buyer to manage and optimize paid search campaigns targeting English- and Spanish-speaking audiences across Google Ads, Microsoft Ads, YouTube, and related performance marketing channels.

The role focuses on generating qualified leads, improving campaign efficiency, maintaining tracking accuracy, and driving measurable business growth within English- and Spanish-speaking markets throughout the United States.

The adecuado candidate combines deep paid search expertise with hands-on paid social experience and has a proven history of managing successful lead-generation campaigns that produce measurable business outcomes.

Key Responsibilities:
Paid Search Management
Build, launch, manage, and optimize paid search campaigns in English and Spanish.
Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types.
Conduct keyword research, write conversion-focused ad copy, and manage bids, budgets, search terms, match types, and negative keywords.




Monitor campaign performance and continuously identify opportunities to improve volume, efficiency, lead quality, and conversion rates.
Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures.
Conduct competitors and market research to identify testing, expansion, and growth opportunities.
Performance and Optimization
Monitor campaign performance daily and proactively identify optimization opportunities.
Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates.
Analyze performance data to develop budget-allocation recommendations and scaling plans
Reduce wasted spending and improve account efficiency through disciplined, ongoing optimization.
Attribution, Analytics, and Reporting
Maintain accurate conversion tracking, attribution, campaign reporting, and change documentation.
Connect campaign performance

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