Head of Marketing – Mexico

We are looking for a
Head of Marketing
to lead and shape the overall Marketing strategy for
BYD México
, driving brand positioning, customer engagement, demand generation, and business growth.

Key Responsibilities
- Develop and execute the overall Marketing strategy and annual plan.
- Lead Marketing teams and define priorities, budget, and KPIs.
- Drive
360° campaigns
across digital, media, events, activations, and dealer channels.
- Lead Digital, Performance, CRM, Social Media, and Lead Generation strategies.
- Develop Dealer Marketing strategies to drive traffic, leads, and sales.
- Oversee product launches, events, exhibitions, and brand activations.
- Manage agencies, strategic partners, and Marketing budget.
- Monitor
ROI, ROAS, CPL, CAC, conversion, leads, and sales contribution
.
- Analyze market trends, consumer insights, and competitors to identify growth opportunities.
- Partner with Sales and Senior Management to drive commercial results.

Requirements
- Bachelor’s degree in Marketing, Communications, Advertising,



Business Administration, or related field. Master’s degree in Marketing, Business Administration is desirable.
- 8+ years of Marketing experience
, with
3+ years leading the marketing area in the automotive industry experience is a must not negotiable.
- Proven experience in
360° Marketing
and leadership across Brand, Digital/Performance, Dealer/Trade Marketing, or Events.
- Experience managing significant budgets and external agencies.
- Strong commercial and data-driven mindset.
- Advanced English for general communication

Core Competencies

Strategic Leadership | Business Acumen | Results Orientation | Data-Driven Decision Making | Team Leadership | Executive Communication | Innovation | Stakeholder Management

"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender

📌 Head of Marketing (Miguel Hidalgo)
🏢 BYD México
📍 Miguel Hidalgo