Senior Marketing Manager (Ciudad de México)

Senior Marketing Manager (Ciudad de México)

10 sep
|
Edenred
|
Ciudad de México

10 sep

Edenred

Ciudad de México

Take a step forward and let Edenred surprise you.
Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.
We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.
Dare to join Edenred and get ready to thrive in a general company that will offer you endless opportunities.
Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.
We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.
Job purpose
Responsible for defining, orchestrating and implementing the Market and competitive Intelligence,



the Product Marketing strategy and the Growth Marketing’s drivers for our corporate payment and enterprise solution, ensuring clear positioning, consistent value proposition and strong go-to-market execution across the region. The role drives demand generation, sales enablement, loyalty and portfolio expansion, acting as a strategic bridge between Product, Sales, Marketing, CX and Leadership.
Responsabilities
Market and Competitive Intelligence
Market sizing and market share (overall, addressable, addressed, market share)
Detailed market sizing for Field Sales (at company level)
Competitive Intelligence
Product Marketing Strategy & Positioning
Clarify the value proposition of our product, overall and at the right level of granularity (i.e. use case, industry, function).
Create content to divulgate our value proposition and ensure consistency across all touchpoints (online & offline)
- For external stakeholders (i.e. website, event, communications)
- For sales teams (i.e. sales material, battle cards,

📌 Senior Marketing Manager (Ciudad de México)
🏢 Edenred
📍 Ciudad de México

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