Who are we?
Incubeta is an AI-powered, end-to-end marketing agency helping ambitious brands use marketing as a driver of sustainable growth and long-term business success.
Operating across 18 countries, we connect media, creative, data and technology through our proprietary Seamless approach, helping brands navigate an increasingly complex marketing landscape and deliver measurable business impact.
At Incubeta, we value an entrepreneurial mindset, ownership, collaboration and continuous improvement. We believe our people are at the heart of our success and encourage everyone to challenge conventional thinking and bring new ideas to the table.
About the Role
Responsible for leading the Paid Media area with a strategic focus and high standards from both a technical and operational perspective. Designs and implements high-impact paid strategies and campaigns for major clients. Accountable for maximizing advertising ROI, developing specialized talent, fostering continuous innovation, and ensuring operational excellence across all campaigns.
Key Responsibilities
Leadership,



Strategy & Area Development
Design and implement the area's strategic vision, including new services, processes, talent development, and profitability.
Lead and develop the Paid Media team, ensuring technical training and soft-skills growth, aligned with business objectives.
Create and implement standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions.
Ensure ongoing training for the team and self, including certifications, internal/external training, and self-learning on platforms, trends, and tools.
Client Management & Value Proposition
Prepare strategic and technical proposals for new business and existing clients, ensuring feasibility, profitability, and alignment with commercial objectives.
Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns.
Execution, Performance & Financial Control
Oversee

📌 Paid Media Manager (Ciudad de México)
🏢 Incubeta
📍 Ciudad de México